[{"title":"Striving for sustainability? Consider this before jumping into the metaverse – by Essence’s Laura Wade and Zoe Brook","excerpt":"If the metaverse is seen solely as a world where people can gather virtually without leaving their homes, it would seem like a boon for a net-zero future. Scaling back commuting and travel would cut down carbon emissions. Simulations for everything from medical students performing surgeries, to companies onboarding employees, to factories tweaking their production […]","author":"Ishwari Khatu"},{"title":"Publicis Sapient acquires Changi Consulting","excerpt":"Publicis Sapient, a digital business transformation company,\u00a0 announced the acquisition of Changi Consulting, a cloud solutions company and Salesforce partner in the MENA region. Based in Dubai, UAE, Changi was founded in 2010. As Salesforce\u2019s longest-running partner in the UAE, Changi has represented Salesforce in the UAE over the last twelve years. Its 100 per […]","author":"Ishwari Khatu"},{"title":"Anghami announces financial results","excerpt":"Anghami, regional music and entertainment streaming platform, has reported its preliminary results for the first half of 2022, ending June 30, 2022. The primary insights, according to the streaming platform, were as below:\u00a0 The total revenue grew 29 per cent year-over-year to $21.1 million. The number of monthly paying subscribers increased 41 per cent year-over-year. […]","author":"Ishwari Khatu"},{"title":"Publicis takes largest bite out of Mondelez\u2019s global media business","excerpt":"Mondelez \u2013 the makers of Cadbury and Oreo \u2013 has split its $1.6bn media account between Publicis Groupe, WPP and Vayner Media following a global review. Publicis Media has won the lion\u2019s share of Mondelez\u2019s media business, and is thought to have increased the global billings it handles from about 30% to 70% by picking […]","author":"Ishwari Khatu"},{"title":"Saudi creative agency Phi names Riebal Hmaydan as CEO","excerpt":"Saudi-based creative agency Phi has announced the appointment of Riebal Hmaydan as its chief executive officer. Established in 2007, part of Naif Alrajhi Investment group, Phi is among the first established local creative agencies in the Kingdom of Saudi Arabia and the first to launch government-to-consumers awareness campaigns, having its headquarters in Riyadh and affiliate […]","author":"Ishwari Khatu"},{"title":"Cicero & Bernay wins Property Finder","excerpt":"Cicero & Bernay Communication Consultancy (C&B), an independent, UAE-based communication firm, has announced the onboarding of Property Finder, the MENA region\u2019s property technology company.\u00a0 C&B aims to take lead on all Property Finder\u2019s public relations requirements in the region to further the brand\u2019s presence and inspire engagement to foster brand affinity. As a communication partner, […]","author":"Ishwari Khatu"},{"title":"Reeling shoppers back into stores with mobile apps – by AppsFlyer’s Sue Azari","excerpt":"  \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 As was echoed the world over, the malls and retail stores in the UAE fell uncharacteristically silent during the pandemic, with consumers moving online to purchase everything from groceries to fashion. In fact, at the height of the pandemic in 2020,\u00a0shoppers spent 64% more […]","author":"Ishwari Khatu"},{"title":"PRCA MENA announces The Romans as new members","excerpt":"The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative PR agency The Romans as its latest corporate member. Based in London, New York and most recently, Dubai, The Romans has become one of the most awarded PR agencies in the world, working with global brands and creating […]","author":"Ishwari Khatu"},{"title":"Serviceplan Middle East announces partnership with Cequens","excerpt":"Serviceplan Middle East, Dubai Lynx Independent Agency of the Year and Cannes Lions Independent Network of the year, has announced a partnership with Cequens, a regional cloud communication solutions provider. The news comes as Cequens reveals plans for expansion and development strategy for 2022. With its recent headquarters move to Dubai and expansion plans into […]","author":"Ishwari Khatu"},{"title":"Hypermedia partners with Streach for OOH measurement","excerpt":"Hypermedia signed a strategic agreement with Streach, a part of Seventh Decimal, which would enable them to put audience measurement at the core of Out-Of-Home trading and to maintain it as an integral part of any media mix. The partnership will enable the brands to shift towards data-driven decisions for both digital and static OOH, […]","author":"Ishwari Khatu"}]