[{"title":"Samsung MENA appoints Publicis Groupe and dentsu in dual-agency media model","excerpt":"Samsung Electronics MENA has concluded its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see Publicis Groupe Middle East and dentsu jointly manage Samsung\u2019s media planning and buying portfolio in the region. The review, initiated earlier this year, reflects Samsung\u2019s continued commitment to strengthening media excellence, enhancing performance accountability […]","author":"Anup Oommen"},{"title":"Campaign Middle East’s Marketer of the Year 2025: Khaled Rashed AlShehhi","excerpt":"Khaled Rashed AlShehhi has been named Campaign Middle East\u2019s Marketer of the Year for 2025 \u2013 the highest recognition within the Marketing Game Changers Awards. Selected as the top-scoring entrant across all submissions, the title recognises a client-side marketer whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & […]","author":"Ishwari Khatu"},{"title":"Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign","excerpt":"Al Ain Farms has revealed the strategy and rollout of its UAE National Day brand collaboration with renowned Emirati artist Mariaam Al Obeidli and integrated marketing and communications agency Garage366 to design a limited-edition bottle that captures the spirit of the UAE\u2019s heritage, openness and innovation. The collaboration aims to be a bold statement in […]","author":"Anup Oommen"},{"title":"Actualize picks Arun Mohan as Equity Partner as it scales Arabic voice intelligence stack","excerpt":"Actualize has announced Arun Mohan as its new Equity Partner, joining the leadership team at a time when the company is rapidly scaling its flagship Arabic voice intelligence stack: Faseeh + AGNTIX. Actualize\u2019s proprietary Arabic speech model, Faseeh, powers AGNTIX, a fully UAE-built conversational and agentic AI platform. Together, the model and the platform deliver […]","author":"Anup Oommen"},{"title":"Masterclass in brand-building: Keeta enters food delivery market with trust, clarity","excerpt":"Entering a regional market is not just about being seen; it is about being understood. It calls for clear communication and a genuine connection with the people and communities who will experience the service. Keeta launched in the region with this mindset. The goal was simple: introduce the brand in a confident and approachable way, […]","author":"Anup Oommen"},{"title":"MCH Global strengthens commitment to the Kingdom with new Saudi office","excerpt":"MCH Global, the experiential and events agency of the Swiss-based MCH Group, is expanding its Middle East presence with the launch of its Saudi Arabia office, marking the next chapter in the agency\u2019s long-standing engagement with the Kingdom. This expansion builds on several years of collaboration within the Kingdom, where the agency has supported landmark […]","author":"Anup Oommen"},{"title":"Marketing Game Changers Awards Winner 2025: Alka Winter","excerpt":"Alka Winter has been named a winner of Campaign Middle East\u2019s Marketing Game Changers Awards for 2025. The awards recognise client-side marketers whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & Business Impact, Brand Building, Social Impact and Industry Contribution. The Marketing Game Changers Awards were launched this […]","author":"Ishwari Khatu"},{"title":"Marketing Game Changers Awards Winner 2025: Nabil Sleiman","excerpt":"Nabil Sleiman has been named a winner of Campaign Middle East\u2019s Marketing Game Changers Awards for 2025. The awards recognise client-side marketers whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & Business Impact, Brand Building, Social Impact and Industry Contribution. The Marketing Game Changers Awards were launched this […]","author":"Ishwari Khatu"},{"title":"Marketing Game Changers Awards Winner 2025: Maleeha Riaz Khan","excerpt":"Maleeha Riaz Khan has been named a winner of Campaign Middle East\u2019s Marketing Game Changers Awards for 2025. The awards recognise client-side marketers whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & Business Impact, Brand Building, Social Impact and Industry Contribution. The Marketing Game Changers Awards were launched […]","author":"Ishwari Khatu"},{"title":"Marketing Game Changers Awards Winner 2025: Michelle Lee","excerpt":"Michelle Lee has been named a winner of Campaign Middle East\u2019s Marketing Game Changers Awards for 2025. The awards recognise client-side marketers whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & Business Impact, Brand Building, Social Impact and Industry Contribution. The Marketing Game Changers Awards were launched this […]","author":"Ishwari Khatu"},{"title":"Marketing Game Changers Awards Winner 2025: Charlotte Eland","excerpt":"Charlotte Eland has been named a winner of Campaign Middle East\u2019s Marketing Game Changers Awards for 2025. The awards recognise client-side marketers whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & Business Impact, Brand Building, Social Impact and Industry Contribution. The Marketing Game Changers Awards were launched this […]","author":"Ishwari Khatu"}]