Comments on: Du rolls out major brand advertising campaign

By: Alen Green

Alen Green — Wed, 09 Mar 2011 11:58:17 +0000

A concept based on Beat and Pulse? Every time someone or something touches someone or something and it starts pulsating, creating waves, ripples etc. Overdone to death! Nothing new and fresh. And post-production and VFX could have been way better as well, but they probably ran out of money by the end of shooting it.

By: Joana Smith

Joana Smith — Wed, 09 Mar 2011 09:34:23 +0000

I think its a pretty good ad when i watched it and the visuals are actually breath taking! I immediately googled the ad up to watch it again to really grasp the thought behind it and found this article. I am kind of surprised & disappointed there are people who din’t like it..i mean whats there not to like..It’s so fresh! I suggest stop over analyzing 😛

By: Alen Green

Alen Green — Sun, 06 Mar 2011 10:41:59 +0000

On the other note, can someone explain what “add life to life” means? Yes, I have a life…. I can add fun to it, more fun, super fun, more excitement, more risk, more more more…….but I have a life already, I’m not dead. If you’re a zombie…yes, it works…
Confused…

By: Alen Green

Alen Green — Thu, 03 Mar 2011 06:14:12 +0000

I have to say that I’m disappointed. By knowing other projects Matthias directed in the past, this campaign doesn’t reflect his style and creativity. But maybe it wasn’t him, maybe the client insisted on his “vision” and he only did the job and thought what ever. Common problem here, clients don’t take advise and don’t listen and results are always uninspired and boring.