JioStar, a global media and entertainment company, with flagship channels such as Star Plus, Colors TV and Asianet, collaborated with Danube Properties across India & Middle East for the recently launched Hindi reality show Bigg Boss.
The main goal of this association was to provide Danube Properties with a much wider and diverse audience, in particular Indian and South Asian communities in both India and the Middle East. Hosted by megastar Salman Khan, the show continues to deliver impactful viewership and high audience engagement year after year, making it a powerful platform for brands to connect and engage with diverse audiences.
The campaign was executed through a collaborative effo
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