https://campaignme.com/damas-turns-to-social-media-for-relaunch/ Tue, 03 Feb 2015 01:58:45 +0000 hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/damas-turns-to-social-media-for-relaunch/#comment-164088 Tue, 03 Feb 2015 01:58:45 +0000 https://campaignme.com/?p=2750#comment-164088 I think that resigning one of the biggest pop stars in the Middle Eastern world in Nancy Ajram was the best move possible for Damas and the Farfasha line. Also, I believe that they’re conversion to social media based advertising (despite it’s tardiness) is something that will only boost business exponentially as people will continue to look on their phones/computers/ipads etc. and see the ads. It has become so easy to reach people through Facebook/Twitter/Instagram etc. and having someone recognizable as the spokeswoman for the product that you’re trying to sell will only draw more attention to the ad as people scroll through their respective news feeds. One thing that the Farfasha brand should highlight in it’s social media campaign is Nancy Ajram socializing with the public whilst wearing the specific jewelry to personalize the buying experience. The original campaign was launched in 2005, so the new campaign will definitely help target a new audience nearly a decade later.

]]> https://campaignme.com/damas-turns-to-social-media-for-relaunch/#comment-21775 Mon, 21 Nov 2011 08:07:57 +0000 https://campaignme.com/?p=2750#comment-21775 GOZOOP – Is this the same agency which is handing Mad Over Donuts in India? – I Just love MOD…..

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