https://campaignme.com/coca-cola-says-livenowsharelater/ Tue, 21 Apr 2015 01:33:20 +0000 hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/coca-cola-says-livenowsharelater/#comment-185971 Tue, 21 Apr 2015 01:33:20 +0000 https://campaignme.com/?p=6950#comment-185971 I think the most important concept behind this commercial is that the modern world is too caught up in the social media aspects of staying in touch. No one really experiences anything worth talking about anymore without taking multiple pictures or telling their friends via online post. When it shows the older man running through the group of birds, it emphasizes how simple the concept is to just unplug and look around and enjoy life’s precious and often isolated moments. For what it’s worth, I believe that the generation of millenials that are consumed in their phones and laptops 24/7 will indeed miss some of life’s important lessons and not fully enjoy moments that are particularly distinct and/or joyous. People will soon begin to realize that socializing in person has become almost a lost aspect of life. Coke appeals to the consumer by touching the emotion that is synonymous with familial values and smile-inducing occurences.

]]>