Twitter Archives - Campaign Middle East https://campaignme.com/category/social-media/twitter/ Wed, 07 Aug 2024 15:47:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Twitter Archives - Campaign Middle East https://campaignme.com/category/social-media/twitter/ 32 32 Consultants call GARM antitrust lawsuit ‘disaster’ for X https://campaignme.com/consultants-call-garm-antitrust-lawsuit-disaster-for-x/ Wed, 07 Aug 2024 15:30:52 +0000 https://campaignme.com/?p=88059 X on Tuesday filed a federal antitrust lawsuit against the Global Alliance for Responsible Media (GARM) alleging that members CVS Health, Mars, Orsted and Unilever and founding body the World Federation of Advertisers have colluded to suppress conservative voices and stanch ad revenue from the platform. In an open letter to advertisers, X CEO Linda Yaccarino […]

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]]> X adds a Kardashian in bid to win back users https://campaignme.com/x-adds-a-kardishian-in-bid-to-win-back-users/ Fri, 21 Jun 2024 03:23:16 +0000 https://campaignme.com/?p=85858 Social media platform X has signed Khloe Kardashian for an exclusive content deal. Kardashian has signed an agreement with X to create a new, 26-part “video podcast” on the platform. “This is something I’ve wanted to do for a long time, and I can’t wait. We have a lot to talk about ???? more to […]

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]]> X sets to launch TV app for videos https://campaignme.com/x-is-set-to-launch-tv-app-for-videos/ Tue, 30 Apr 2024 11:14:53 +0000 https://campaignme.com/?p=81300     X, the company formerly known as Twitter, is launching a TV app for videos. The social media platform can tap into the growing market of streaming and on-demand content. It will allows users to access videos on their TVs, potentially improving their viewing experience and could make X’s TV app a hit among […]

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]]> X partners with Shopify to facilitate new opportunities https://campaignme.com/x-partners-with-shopify-to-facilitate-new-opportunities/ Mon, 15 Jan 2024 08:00:59 +0000 https://campaignme.com/?p=74664 X has announced a new partnership with Shopify, to help Shopify sellers advertise their products in the app. The new deal, which both X and Shopify are developing, will facilitate new ways to help Shopify sellers advertise on X. In 2022, Twitter announced a new partnership with Shopify that enabled the e-commerce company’s sellers to […]

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]]> The battle for social dominance in 2023 https://campaignme.com/the-battle-for-social-dominance-in-2023/ Wed, 20 Dec 2023 10:00:06 +0000 https://campaignme.com/?p=73860 In 2023, the social media scene has been a whirlwind of change and competition. Platforms are battling for supremacy with series, AI sidekicks, and a clash of old and new features. Netizency unveils the highlights—from Instagram’s feature-packed journey to LinkedIn’s audio events. The landscape is evolving, and the question remains: where will your allegiance fall? […]

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]]> Major advertisers pull out of X including Disney and Apple https://campaignme.com/major-advertisers-pull-out-of-x-including-disney-and-apple/ Mon, 20 Nov 2023 08:00:59 +0000 https://campaignme.com/?p=72441 X, formerly known as Twitter, has lost several major advertisers. Apple, Comcast/NBCUniversal, Disney, European Union, IBM, Lionsgate Entertainment, Paramount Global, Warner Bros. Discovery, and IBM are the list of companies that have joined the boycott. Companies are pulling ad money from X, as Elon Musk promoted an antisemitic post. A media watchdog Media Matters reported that […]

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]]> Musk launches AI Chatbot that offers “real-time knowledge” https://campaignme.com/musk-launches-ai-chatbot-that-offers-real-time-knowledge/ Mon, 06 Nov 2023 11:30:29 +0000 https://campaignme.com/?p=71520 Elon Musk launched a new addition to his platform X, an AI Chatbot called Grok. Quoting the source of Grok’s knowledge as X, the platform itself,  Musk said that AI Chatbot will have the latest information available. He made the announcement of the new AI Chatbot through a repost on his X account. In a […]

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]]> Do you need to pay to use X now? https://campaignme.com/do-you-need-to-pay-to-use-x-now/ Tue, 31 Oct 2023 11:30:15 +0000 https://campaignme.com/?p=71177 Following Elon Musk’s recent announcement that X would be introducing two subscription tiers, the platform has finally launched it paid tiers. As part of its paid offering, X offers three different ways to interact with the platform: Basic, Premium and Premium+. When the platform initially announced the paid tiers, it seemed that there would be […]

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]]> Elon Musk announces two subscription tiers for X https://campaignme.com/elon-musk-announces-two-subscription-tiers-for-x/ Fri, 20 Oct 2023 12:15:09 +0000 https://campaignme.com/?p=70648 Elon Musk has announced that X, formerly known as Twitter, will be soon rolling out two types of premium subscription. The X owner took it to the platform to make this announcement via a tweet. He said that the two tiers would be differentiated by advertisements. The first tier, that comes with all features of […]

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]]> X launches pink app icon as part of Paris Hilton partnership https://campaignme.com/x-launches-pink-app-icon-as-part-of-paris-hilton-partnership/ Thu, 19 Oct 2023 07:00:15 +0000 https://campaignme.com/?p=70543 X has launched a pink app icon as part of its partnership with Paris Hilton.  It allows users to join the Paris Hilton Era in the app, via a new pink app icon for X premium subscribers. X’s big push into celebrity partnerships is a core element of its growth strategy. Linda Yaccarino, CEO at […]

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