Social Media Archives - Campaign Middle East https://campaignme.com/category/social-media/ Thu, 11 Jun 2026 09:19:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Social Media Archives - Campaign Middle East https://campaignme.com/category/social-media/ 32 32 The creator economy level-up https://campaignme.com/the-creator-economy-level-up/ Thu, 11 Jun 2026 09:19:38 +0000 https://campaignme.com/?p=123264 Creator marketing in the Middle East is entering a more demanding phase. The conversation is no longer only about reach, visibility or the number of followers a creator can bring to a campaign. Senior marketers, agency leaders and creators are now asking sharper questions such as: Which creator partnerships genuinely shift consumer behaviour? How should […]

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]]> The human side of influencer marketing https://campaignme.com/the-human-side-of-influencer-marketing/ Wed, 10 Jun 2026 09:43:46 +0000 https://campaignme.com/?p=123178 In the years I have spent working in GCC influencer marketing, I have watched the industry get smarter at everything except the one thing that actually matters: building relationships that last. Brands spend months researching creators, optimising briefs, and tracking metrics. Then they are shocked when creators won’t work with them twice. The problem is […]

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]]> The creator economy is maturing https://campaignme.com/the-creator-economy-is-maturing/ Wed, 10 Jun 2026 06:00:12 +0000 https://campaignme.com/?p=123200 The creator post goes live. The numbers are fine. The brand is present, the caption cleared legal and the deliverables are done. Yet, it doesn’t quite feel right. Not bad enough to flag, but not good enough to stick either. It’s just seen, then forgotten. Most people working in this industry recognise that feeling, though […]

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]]> Does influence still convert? https://campaignme.com/does-influence-still-convert/ Wed, 10 Jun 2026 05:48:06 +0000 https://campaignme.com/?p=123232 If we rewind to the early days of social media, influence was not something that was created online. In most cases, it already existed offline. The people who naturally gained attention on platforms were often individuals already admired within their social circles for their taste, knowledge, lifestyle, personality, or sense of style. As we began […]

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]]> The creator economy’s real ROI https://campaignme.com/the-creator-economys-real-roi/ Tue, 09 Jun 2026 08:14:27 +0000 https://campaignme.com/?p=123152 How many of us have sat in a room debating whether to activate a creator in Saudi or go with a regional mega-influencer? I have. And somewhere between the media plan and the influencer brief, something quietly goes wrong. We call it a creator strategy, but strip it back, and what most brands are doing […]

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]]> L’Oréal Luxe Middle East adds makeup artists to Beauty Creator Club https://campaignme.com/loreal-luxe-middle-east-adds-makeup-artists-to-beauty-creator-club/ Thu, 04 Jun 2026 11:44:50 +0000 https://campaignme.com/?p=122934 The Beauty Creator Club initiative, launched by L’Oréal Luxe Middle East in 2024, has expanded to include professional makeup artists. With this update, the initiative, which started as a space for emerging and established content creators to develop their work, brings both sides of the cosmetic beauty industry into the same room. The aim is […]

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]]> If social media didn’t exist, would your brand still connect? https://campaignme.com/if-social-media-didnt-exist-would-your-brand-still-connect-and-build-customer-experience/ Thu, 04 Jun 2026 05:56:33 +0000 https://campaignme.com/?p=122885 Customer experience today sits somewhere between relevance, connection, community, visibility and memory. From a customer’s perspective, people are constantly asking themselves: What’s new here? What makes this memorable? Do I feel part of something bigger? Would this experience stay with me beyond the moment itself? From a brand’s perspective, the challenge is completely different. How […]

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]]> Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> Cannes, culture, care and credibility https://campaignme.com/cannes-culture-care-and-credibility/ Tue, 02 Jun 2026 11:24:34 +0000 https://campaignme.com/?p=122754 The world of luxury has become increasingly progressive as fast-evolving culture and trends continue to dictate consumer preferences. To navigate these dynamic shifts, Sarah Mouaness, Celebrity Manager at HuManagement offers Campaign Middle East an expert take on how luxury brands can make the most of talent partnerships through authenticity and visibility that lives across red […]

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]]> Katch International makes senior hires, signals integrated comms expansion https://campaignme.com/katch-international-makes-senior-hires-signals-integrated-comms-expansion/ Tue, 02 Jun 2026 08:46:30 +0000 https://campaignme.com/?p=122739 Katch International has appointed two senior hires alongside the introduction of enhanced service capabilities. Evelyne Marie Moussallem joins as Head of Social alongside Zeinoun Aridi, who has taken up the role of Associate Account Director within the agency’s PR team. The appointments aim to support the integrated PR, social, branding and experiential communications agency’s efforts […]

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