Anghami Archives - Campaign Middle East https://campaignme.com/category/social-media/anghami/ Wed, 13 May 2026 13:08:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Anghami Archives - Campaign Middle East https://campaignme.com/category/social-media/anghami/ 32 32 How brands will win the next world cup through sound and the scroll https://campaignme.com/how-brands-will-win-the-next-world-cup-through-sound-and-the-scroll/ Wed, 13 May 2026 13:08:00 +0000 https://campaignme.com/?p=121987 Every four years, the world doesn’t just watch football; it feels it. In the Middle East and North Africa (MENA) region, that feeling has evolved into something far more layered. The World Cup is no longer a distant global event; it is a cultural state of mind the region actively shapes. Yet while the scale […]

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]]> The future of music and audio in MENA: Anghami’s predictions for 2026 https://campaignme.com/the-future-of-music-and-audio-in-mena-anghamis-predictions-for-2026/ Wed, 11 Feb 2026 12:21:01 +0000 https://campaignme.com/?p=116099 As music and audio consumption across the MENA region continues to evolve, so do the factors shaping listening habits and discovery. From social-first discovery to video-native formats, Anghami’s outlook for 2026 points to a future where audio is more visual and contextual, tied to personal identity. Social-first discovery will define success Discovery has shifted decisively […]

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]]> Almarai teams up with Anghami for AI-powered campaign https://campaignme.com/almarai-teams-up-with-anghami-for-ai-powered-campaign/ Tue, 16 Jan 2024 06:00:09 +0000 https://campaignme.com/?p=74728 Anghami Inc., the leading music and entertainment audio platform in the MENA region, and Almarai, the world’s largest vertically integrated dairy company and the largest food and beverage producer and distributor in the Middle East, have joined forces to launch an innovative, tech-driven part of Almarai’s latest fresh milk campaign “Milk every day, is the smart […]

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]]> Anghami Studios celebrates growth in branded content and music production https://campaignme.com/anghami-studios-celebrates-growth-in-branded-content-and-music-production/ Wed, 20 Dec 2023 11:00:19 +0000 https://campaignme.com/?p=73815 Anghami Inc., the leading music and entertainment audio platform in the MENA region, continues to reshape the world of audio experiences through Anghami Studios, an in-house production arm that integrates the power of sound with brand strategies. This dynamic division has played a vital role in developing a remarkable approach that brought over 50 brand […]

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]]> Anghami participates at XP Music Futures to support music growth https://campaignme.com/anghami-participates-at-xp-music-futures-to-support-music-growth/ Thu, 14 Dec 2023 09:08:41 +0000 https://campaignme.com/?p=73659 Anghami Inc., regional music and entertainment audio platform, continues to showcase its dedication to the Saudi music scene during its participation in the 3rd edition of XP Music Futures, a three-day conference held in Riyadh on 7, 8 and 9 December. The conference, centered around the four key pillars of Talent, Scene, Impact, and Innovation, […]

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]]> Anghami launches its 2023 in Music campaign https://campaignme.com/anghami-launches-its-2023-in-music-campaign/ Wed, 06 Dec 2023 10:30:53 +0000 https://campaignme.com/?p=73343 Anghami, the leading music and entertainment audio streaming platform in the MENA region, has unveiled its highly anticipated annual End of Year campaign, #Anghami2023inMusic. The campaign introduces official 2023 Music Charts and showcases exclusive personalised recaps, providing users with unique insights on their musical journey and highlighting artists’ stats and data. This year’s campaign was […]

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]]> Leo Burnett and Anghami join forces to launch child protection campaign https://campaignme.com/anghami-launches-new-initiative-to-help-children-protect-themselves/ Tue, 21 Nov 2023 06:00:42 +0000 https://campaignme.com/?p=72564   Leo Burnett Middle East and Anghami have joined forces to launch a campaign called ‘The Protective Rhymes’. The new initiative aims to help parents teach children on how to protect themselves from sexual abuse, through branded content and entertainment. Research shows that 1 in 9 children in the region experience some form of bodily sexual […]

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]]> How a digital talent show brought Saudi to the spotlight https://campaignme.com/how-a-digital-talent-show-brought-saudi-to-the-spotlight/ Thu, 10 Aug 2023 08:00:39 +0000 https://campaignme.com/?p=65503 A talent-first approach to unlocking creativity From poetry and calligraphy to music and film, the cultural landscape of the Arab world boasts a rich history spanning centuries, reflecting the diverse traditions, influences and skills of the creative minds that have shaped it. And today, this cultural wealth is transcending borders, fueled by a young and […]

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]]> SRMG and Billboard launches Billboard Arabia https://campaignme.com/srmg-and-billboard-launches-billboard-arabia/ Mon, 26 Jun 2023 07:04:04 +0000 https://campaignme.com/?p=63722 SRMG, an integrated media group, and Billboard, the music media brand, have partnered to launch Billboard Arabia.  They will introduce franchises to the region including music awards, charts, Arab music week, women in music and more. The new platform is dedicated to celebrating artists with Arab roots by spotlighting their music and promoting personal stories […]

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]]> The power of sound and culture https://campaignme.com/the-power-of-sound-and-culture/ Mon, 05 Jun 2023 11:28:30 +0000 https://campaignme.com/?p=62576 As we explore the audio landscape through the streaming services we use, podcast shows we learn from, and voice assistants we depend on, we are increasingly aware of its profound impact on shaping our identities and the communities we belong to. The cultural significance of music and podcasts has been a driving force behind the […]

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