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Digital

DEI fatigue

Women in advertising: Breaking DEI fatigue

Women advertising

Women in advertising: From ambition to impact

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season. back to school

Beyond discounts: How advertisers can drive back to school sales

talabat helps people with ‘one less thing to do’ through Back to the Juggle campaign

From left, British lawyer and human rights activist Amal Clooney, and American actor, filmmaker and human rights activist George Clooney, Founders of the Clooney Foundation for Justice.

George Clooney and Amal Clooney-founded CFJ partners with MRM MENAT agency

Ailidh Smylie, Head of Social and Digital at The Brill Collective

The millennial attention gap in your 2026 marketing plan

WithFeeling’s John Smeddle on Dubai’s Event Season is loud and busy – and how sonic branding quietly shapes 10 million tourists’ spending.

Dubai’s Event Season may prove to be sonic branding’s prom night

First Abu Dhabi Bank (FAB)’s Awadhi explains how Emirati misrepresentation requires a nuanced understanding of ethical considerations.

Addressing Emirati misrepresentation

Samsung Flourish

Flourish partners with Samsung as Middle East CRM agency of record

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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