Campaign Staff, Author at Campaign Middle East https://campaignme.com/author/staff/ Tue, 29 May 2018 10:28:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Campaign Staff, Author at Campaign Middle East https://campaignme.com/author/staff/ 32 32 IAS Media’s Ali Asgar Mir discusses the industry’s future as he makes list of top Indian business owners https://campaignme.com/ias-medias-ali-asgar-mir-discusses-industrys-future-makes-list-top-indian-business-owners/ Sun, 20 May 2018 11:51:29 +0000 http://campaignme.com/?p=14243 Managing director of IAS Media Ali Asgar Mir has made the Forbes Middle East list of the top 100 Indian business owners in the Arab World for the third year in a row. This year, he was ranked 74th on the list, the highest entry in the media sector. He speaks to Campaign. The media and advertising industry in the […]

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]]> du – Some movies are made for two https://campaignme.com/du-some-movies-are-made-for-two/ Sun, 09 Feb 2014 12:18:55 +0000 https://campaignme.com/?p=5355 Four short films directed by Ali Ali and Maged Nassar have been launched to promote du’s ‘Cinema Tuesdays’. The films, which are the work of Leo Burnett Dubai and production house Déjà Vu, attempt to tap into “true human insights about movie genres and entertainment”. Du’s ‘Cinema Tuesdays’ offer two cinema tickets for the price […]

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]]> Auditor recommends changes to tview system https://campaignme.com/auditor-recommends-changes-to-tview-system/ Sun, 09 Feb 2014 06:36:11 +0000 https://campaignme.com/?p=5336 The UAE’s people meter system, tview, is transparent and has “no integrity issues”, according to a six-month audit by French company CESP. However, CESP has made a number of key recommendations that “will put tview on a par with global industry standards for television audience measurement”. The audit follows a decision in June last year […]

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]]> du — Hussain Al Jassmi https://campaignme.com/du-hussain-al-jassmi/ Sun, 26 Jan 2014 13:04:20 +0000 https://campaignme.com/?p=5331 The introduction of mobile number portability (MNP) initiated a new challenge for telcos in the UAE. Before MNP, a user migrating between networks had to leave their number behind. For many, the prospect of having to readjust to a new number then re-introduce it to all one’s contacts was a costly price to bear. This […]

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]]> OMD and Flip join forces for Beiersdorf digital account https://campaignme.com/omd-and-flip-join-forces-for-beiersdorf-digital-account/ Sun, 26 Jan 2014 12:16:06 +0000 https://campaignme.com/?p=5319 Multinational skin care company Beiersdorf has handed its regional digital account to OMD following a competitive pitch. The account covers the Middle East and North Africa region and will see OMD create and run a digital strategy for Beiersdorf, which has brands including Nivea, La Prairie and Labello. OMD has partnered with digital agency Flip […]

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]]> New beginnings for Publicis Graphics https://campaignme.com/new-beginnings-for-publicis-graphics/ Sun, 26 Jan 2014 12:05:04 +0000 https://campaignme.com/?p=5316 Advertising network Publicis Graphics is in the process of moving to new offices in Dubai Media City following the completion of its buyout by Publicis Worldwide. The network is now called Publicis Middle East and is being overseen by Raja Trad, CEO of Leo Burnett Group of Companies MENA, with the move to Media City […]

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]]> Traffic expands with launch of content division https://campaignme.com/traffic-expands-with-launch-of-content-division/ Sun, 26 Jan 2014 11:56:59 +0000 https://campaignme.com/?p=5313 Dubai-headquartered Traffic Digital has launched a content division as part of its expansion strategy into new online business services. Traffic Content is to be led by managing director Mark Williams, who arrives from  DDB, where he led the Emirates Sky Cargo account. Dominic Gothard, CEO of Traffic Group, said the creation of the new division […]

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]]> The year ahead for… Media agencies https://campaignme.com/the-year-ahead-for-media-agencies/ Tue, 14 Jan 2014 08:27:11 +0000 https://campaignme.com/?p=5304 Content and data feature heavily in Elie Khouri’s 14 highlights for 2014. They will be at the heart of the industry’s transformation We’ve become quite used to uncertainty – almost the only certainty around – so many among us will greet the new year with single-digit optimism. Despite the geopolitical clouds on the horizon, there […]

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]]> Advertising Agency of the Year 2013 – Memac Ogilvy Dubai https://campaignme.com/advertising-agency-of-the-year-2013-memac-ogilvy-dubai/ Tue, 17 Dec 2013 04:47:07 +0000 https://campaignme.com/?p=5249 Remarkably, Memac Ogilvy Dubai and sister agency OgilvyAction managed to improve on last year’s performance, bringing them global acclaim and substantial new business If it was difficult determining Advertising Network of the Year, imagine how hard it was to pinpoint a single agency office that had shone brightly during the course of the past 12 […]

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]]> Alfa – Shift to 4G LTE https://campaignme.com/alfa-shift-to-4g-lte/ https://campaignme.com/alfa-shift-to-4g-lte/#comments Mon, 04 Nov 2013 10:07:52 +0000 https://campaignme.com/?p=5191 Leo Burnett Beirut has produced a new campaign for Alfa that promotes the launch of 4G LTE technology. The integrated campaign includes digital, OOH, radio and TV and showcases a world where everything is faster with 4G LTE technology. Project Shift to 4G LTE Client Alfa Agency Leo Burnett Beirut Executive creative director Malek Ghorayeb […]

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