Sarah Qaddumi, Author at Campaign Middle East https://campaignme.com/author/sarah-qaddumi/ Thu, 29 Feb 2024 08:51:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sarah Qaddumi, Author at Campaign Middle East https://campaignme.com/author/sarah-qaddumi/ 32 32 Puck: The power of collective action https://campaignme.com/puck-the-power-of-collective-action-campaign/ Wed, 28 Feb 2024 09:30:46 +0000 https://campaignme.com/?p=77816 What inspired Puck to initiate the ‘Selfless Shelves’ campaign? The campaign can be traced back to our earlier initiative, ‘Your Creativity, Endless Possibilities.’ While the initial campaign aimed to introduce consumers to creative and sustainable upcycling practices using Puck glass jars, ‘Selfless Shelves’ represents a natural progression, extending our focus beyond environmental stewardship to encompass […]

The post Puck: The power of collective action appeared first on Campaign Middle East.

]]> Google’s new feature to ban third-party cookies https://campaignme.com/googles-new-feature-to-ban-third-party-cookies/ Mon, 18 Dec 2023 11:30:26 +0000 https://campaignme.com/?p=73805 Google has announced that it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers use to track consumers. The search giant is set to roll out the feature, called Tracking Protection, on Jan. 4 to 1 per cent of Chrome users globally, that […]

The post Google’s new feature to ban third-party cookies appeared first on Campaign Middle East.

]]> Create. Group expands leadership team https://campaignme.com/create-group-expands-leadership-team/ Mon, 18 Dec 2023 10:30:13 +0000 https://campaignme.com/?p=73784 Create. Group, Campaign Middle East’s ‘Digital Agency of the Year’, has announced the appointment of five seasoned professionals to important senior positions. These strategic placements have been created to address the agency’s growth requirements, enhancing its services to set new benchmarks in the industry. The new additions to Create’s senior team include: Kim Jerbo, Executive […]

The post Create. Group expands leadership team appeared first on Campaign Middle East.

]]> ThePubverse and Nativo join forces https://campaignme.com/thepubverse-and-nativo-join-forces/ Mon, 18 Dec 2023 08:30:25 +0000 https://campaignme.com/?p=73688 ThePubverse, a publisher monetisation platform by ArabyAds, has announced its partnership with Nativo, where brands unlock the power of content to engage and influence their audiences, to introduce advertising solutions in the MENA (Middle East and North Africa) region. This collaboration aims to transform the landscape of digital advertising by enhancing targeting, attribution, and monetisation […]

The post ThePubverse and Nativo join forces appeared first on Campaign Middle East.

]]> Navigating the marketing horizon https://campaignme.com/navigating-the-marketing-horizon/ Mon, 18 Dec 2023 06:30:26 +0000 https://campaignme.com/?p=73756 In the dynamic realm of marketing, maintaining a competitive edge has become an ongoing challenge fueled by the relentless evolution of technology and the dynamic shifts in consumer behaviour. As we step into 2024, some interesting trends are emerging and reshaping how businesses connect, communicate, and collaborate with clients. By leveraging these trends, businesses can […]

The post Navigating the marketing horizon appeared first on Campaign Middle East.

]]> Billboard Arabia launches new website https://campaignme.com/billboard-arabia-launches-new-website/ Mon, 18 Dec 2023 05:03:56 +0000 https://campaignme.com/?p=73752 Billboard Arabia, a partnership between SRMG and Billboard, has announced the launch of its website and flagship charts, highlighting the transformation taking place in the Arab music industry. Billboard Arabia will champion Arab artists, providing a new platform to tell their stories and gain worldwide recognition and popularity. This launch aligns with SRMG’s strategy to […]

The post Billboard Arabia launches new website appeared first on Campaign Middle East.

]]> Memac Ogilvy and Mather Lebanon join forces with AMSA https://campaignme.com/memac-ogilvy-and-mather-lebanon-join-forces-with-amsa/ Fri, 15 Dec 2023 10:00:57 +0000 https://campaignme.com/?p=73737 Abdulla Al Masaood and Sons Automotive (AMSA) has announced the appointment of Memac Ogilvy and Mather Lebanon as its new digital communications partner. Memac Ogilvy and Mather brings its distinctive approach to scale AMSA’s brand presence and reputation in the UAE. By combining strategic and creative campaigns with digital marketing, Memac Ogilvy and Mather Lebanon […]

The post Memac Ogilvy and Mather Lebanon join forces with AMSA appeared first on Campaign Middle East.

]]> Warner Bros. Discovery continues its Cartoon Network Climate Champions https://campaignme.com/warner-bros-discovery-launches-cartoon-network-climate-champions/ Fri, 15 Dec 2023 08:00:21 +0000 https://campaignme.com/?p=73735 “As part of our ongoing commitment, we spend time with children and young people to understand how they view the climate crisis, what do they understand about it,  and adapt our campaign to support them,” said Monika Oomen, VP Brand, Comms & Digital Content Strategy , Kids EMEA at Warner Bros. Discovery, during an exclusive […]

The post Warner Bros. Discovery continues its Cartoon Network Climate Champions appeared first on Campaign Middle East.

]]> ATL Media to exclusively represent Zee Entertainment channels https://campaignme.com/atl-media-takes-on-zee-entertainment-channels/ Fri, 15 Dec 2023 05:00:35 +0000 https://campaignme.com/?p=73732 ATL Media has announced a strategic shift as it takes on the exclusive representation of Zee Entertainment channels in the MENA region, effective January 1, 2024. ATL Media’s extended portfolio embraces a diverse range of channels, catering to a broad demographic of viewers. Zee Aflam and Zee Alwan connect with Arabic-speaking audiences, while Zee TV, […]

The post ATL Media to exclusively represent Zee Entertainment channels appeared first on Campaign Middle East.

]]> Emirates reveals ‘most watched and listened to’ content in 2023 https://campaignme.com/emirates-reveals-most-watched-and-listened-to-content-in-2023/ Thu, 14 Dec 2023 12:30:58 +0000 https://campaignme.com/?p=73697 As a busy year of international travel draws to a close, the world’s largest international airline is revealing how passengers spent their time inflight, delving into data to dissect what exactly Emirates customers watched and listened to on journeys to and from 140 destinations around the world. Most watched movies on ice in 2023 Emirates […]

The post Emirates reveals ‘most watched and listened to’ content in 2023 appeared first on Campaign Middle East.

]]>