Justin Harper, Author at Campaign Middle East https://campaignme.com/author/justin-harper/ Tue, 16 Jul 2024 05:35:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Justin Harper, Author at Campaign Middle East https://campaignme.com/author/justin-harper/ 32 32 Vision Pro: Transforming entertainment as we know it https://campaignme.com/vision-pro-transforming-entertainment-as-we-know-it/ Fri, 21 Jun 2024 12:38:24 +0000 https://campaignme.com/?p=85918 Following Apple’s recent Worldwide Developers Conference, there has been a lot of chatter about the debut of its AI technology, Apple Intelligence. And yet, Tim Cook’s first order of business was to discuss the updates to the Apple Vision Pro OS, detailing the opportunities it unlocks for entertainment, productivity and collaboration. So while Apple’s entry […]

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]]> Cannes viewpoint: Lights, Camera, Creativity https://campaignme.com/cannes-viewpoint-lights-camera-creativity/ Fri, 21 Jun 2024 11:40:42 +0000 https://campaignme.com/?p=85912 This year’s festival brought together the brightest minds in advertising, marketing, and media to celebrate the best in creative innovation. The inspiring sessions, innovative campaigns, and meaningful conversations made this year’s event truly unforgettable. Here’s a wrap-up of the highlights: AI: Fuelling creative innovation AI took centre stage, showcasing its influence on creativity and marketing […]

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]]> “It needs to be surprising to get on air” https://campaignme.com/it-needs-to-be-surprising-to-get-on-air/ Fri, 21 Jun 2024 08:12:55 +0000 https://campaignme.com/?p=85891 Maths has never been my strong point, but I sat down recently and figured out that every year I do over 1,500 on-air interviews. Six a day, five days a week, 260 three-hour radio shows a year. But if somebody asks me my favourite interviewee, I’m always completely stumped. The churn is just too quick […]

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]]> Cannes: 20+ valuable conversations, 5 new contacts and 18,512 steps https://campaignme.com/cannes-viewpoint-20-plus-valuable-conversations-5-new-contacts-and-18512-steps/ Fri, 21 Jun 2024 07:57:53 +0000 https://campaignme.com/?p=85895 So, my first session of the day was quite literally a wash out! I was speaking on a panel at The Marketing Academy Villa with a selection of brilliant minds including: Ursula Mejia Malgar (Diageo), Kexin Chen (Salesforce), Bill Brock (AnalogFolk Group) and Sam Phillips (McKinsey), and as we were about to start, the heavens […]

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]]> Abu Dhabi clamps down on unlicensed influencer collaborations https://campaignme.com/abu-dhabi-clamps-down-on-unlicensed-social-media-influencers/ Fri, 21 Jun 2024 04:22:00 +0000 https://campaignme.com/?p=85865 Abu Dhabi is cracking down on unlicensed social media influencers and collaborations. The Abu Dhabi Department of Economic Development (ADDED) said influencers and “those engaged in advertising and providing advertising services without a licence will be penalised”. This means businesses working with influencers must also secure a permit from ADDED for any advertising or promotional […]

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]]> X adds a Kardashian in bid to win back users https://campaignme.com/x-adds-a-kardishian-in-bid-to-win-back-users/ Fri, 21 Jun 2024 03:23:16 +0000 https://campaignme.com/?p=85858 Social media platform X has signed Khloe Kardashian for an exclusive content deal. Kardashian has signed an agreement with X to create a new, 26-part “video podcast” on the platform. “This is something I’ve wanted to do for a long time, and I can’t wait. We have a lot to talk about ???? more to […]

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]]> Loewe wins inaugural Luxury and Lifestyle Lions Grand Prix https://campaignme.com/loewe-short-wins-inaugural-luxury-and-lifestyle-lions-grand-prix/ Fri, 21 Jun 2024 02:34:03 +0000 https://campaignme.com/?p=85853 Spanish fashion house Loewe has been awarded the first ever Luxury and Lifestyle Lions Grand Prix. The award-winning work was for a short produced by American stop-motion animator Andrea Animates, promoting a collaboration with Japanese ceramic studio Suna Fujita. A new category for this year, the Luxury and Lifestyle Lions celebrate work and communications for […]

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]]> Cannes viewpoint: ‘Bright, bold and brimming with possibilities’ https://campaignme.com/cannes-viewpoint-bright-bold-and-brimming-with-possibilities/ Fri, 21 Jun 2024 02:17:17 +0000 https://campaignme.com/?p=85848 This is my second time at Cannes Lions and it’s more exciting than I remember. The atmosphere around the Palais has been buzzing with excitement and anticipation after a series of incredible awards shows, with the final due to take place on Friday. Hot topics This week, conversations about creativity and purpose have dominated the […]

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]]> Cannes viewpoint: Raising the bar https://campaignme.com/cannes-viewpoint-raising-the-bar/ Fri, 21 Jun 2024 01:55:16 +0000 https://campaignme.com/?p=85843 Today marks the final day of the Cannes Festival, and as always, it’s the sense of anticipation for what’s next that fuels our industry. Win or lose, true creatives wake up hungry for another shot at glory. The bar has been raised: a Lion isn’t enough anymore. Now, it’s all about the Grand Prix to […]

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]]> TikTok and UAE government launch campaign for family online safety https://campaignme.com/tiktok-and-uae-government-launch-campaign-for-family-online-safety/ Thu, 20 Jun 2024 13:18:02 +0000 https://campaignme.com/?p=85838 The Telecommunications and Digital Government Regulatory Authority (TDRA) has launched a collaborative media campaign with the UAE Media Council and TikTok focused on ‘Family Online Safety’. The initiative aims to raise community awareness and promote safe browsing practices for children and families on websites and social media platforms. The campaign includes a series of short […]

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