Gokul Krishnamoorthy, Author at Campaign Middle East https://campaignme.com/author/gokul/ Thu, 12 Feb 2015 06:58:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Gokul Krishnamoorthy, Author at Campaign Middle East https://campaignme.com/author/gokul/ 32 32 ‘We’re not interested in volume, but in performance’ https://campaignme.com/interested-volume-performance/ Sun, 08 Feb 2015 12:12:47 +0000 https://campaignme.com/?p=7115 Besides expanding in the Middle East, its second-fastest growing market, Cheil will look to build digital planning and buying capabilities globally, and continue to scout for acquisitions, says global COO Michael Kim.

The post ‘We’re not interested in volume, but in performance’ appeared first on Campaign Middle East.

]]> ‘We do advertising for the love of it’: Alok Nanda https://campaignme.com/advertising-love-alok-nanda/ Sun, 08 Feb 2015 10:44:46 +0000 https://campaignme.com/?p=7102 India-based design and branding specialist is eyeing Dubai – besides selling a watch brand it created, marketing its own brand of chocolates, and winning awards for branded art installations.

The post ‘We do advertising for the love of it’: Alok Nanda appeared first on Campaign Middle East.

]]> ‘We are not buying the space; we are buying the audience’ https://campaignme.com/buying-space-buying-audience/ Mon, 26 Jan 2015 13:16:53 +0000 https://campaignme.com/?p=6939 Taking Campaign Middle East through a good year in office, MEC MENA’s Yves-Michel Gabay says smart procurement can be a good thing. When Yves-Michel Gabay wanted to move to an international assignment from his base at MEC in France (then Mediaedge: CIA) over nine years ago, he told his then boss. But he hadn’t guessed […]

The post ‘We are not buying the space; we are buying the audience’ appeared first on Campaign Middle East.

]]>