Campaign Staff, Author at Campaign Middle East

Redefining digital identity in a cookieless world

Campaign Staff — Fri, 19 Dec 2025 07:03:22 +0000

As the advertising industry moves beyond third-party cookies, the challenge of identifying and activating audiences at scale has become more complex. ID Fusion, Adform’s award-winning identity technology, addresses this shift by unifying cookie-based and cookieless signals into a single, persistent user view solving a challenge many DSPs still struggle to overcome. The result is greater reach, smarter targeting, and […]

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Aqar becomes first Saudi company to celebrate National Day with historic airplane activation

Campaign Staff — Wed, 01 Oct 2025 08:12:23 +0000

In a first-of-its-kind activation in the Kingdom, Aqar, the leading property listing platform in Saudi Arabia, took to the skies on the 95th Saudi National Day with an airplane flyover carrying a celebratory message above Riyadh. The activation symbolised unity, ambition and national identity reflecting the spirit of Vision 2030 and the aspirations of a […]

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MENA industry reacts after Amazon abruptly exits Google Shopping Ads

Campaign Staff — Wed, 06 Aug 2025 14:00:14 +0000

Between July 21 and July 23, 2025, Amazon withdrew from virtually all Google Shopping auctions in major global markets, including the United States, the United Kingdom, and Germany. The dramatic move was first brought into sharp public focus by Mohammed Sajjad, Chief Marketing and Digital Officer at Azadea Group, who wrote, “Amazon didn’t reduce bids. Didn’t […]

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Durex and VICE Arabia continue ground-breaking music campaign

Campaign Staff — Thu, 18 May 2023 06:00:16 +0000

Following last year’s phenomenal success, including a nomination for an Effie Award, Durex is collaborating for the second edition of the ‘Tasjeelat Durex’ (Durex Records) music campaign with multi-platform media company VICE Arabia. The one-of-a-kind campaign shines a spotlight on the rising talent in Middle Eastern hip-hop, providing a platform for the thriving Arabic hip-hop […]

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CreatorUp launches video marketplace

Campaign Staff — Mon, 11 Oct 2021 13:00:36 +0000

CreatorUp, an LA-based tech company with offices in Dubai as well as Athens, Mumbai and Singapore, has launched its flagship video marketplace product. With the launch of its video marketplace, CreatorUp helps every organization create engaging videos, quickly and easily, so that they can educate their employees, build new audiences, engage with customers, and roll […]

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Call for nominations: Faces to Watch 2021: Brand Edition

Campaign Staff — Mon, 24 May 2021 14:15:46 +0000

Campaign Middle East Faces to Watch 2021: Brands Edition We are now accepting entries for Campaign’s Faces to Watch 2021 to profile the brightest and best young talent aged 30 and under working client-side under Marketing, Communication, Digital and Social media management. We can accept nominations from agencies working with the clients, or from senior […]

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How honest and transparent communication can help brands navigate COVID-19 – by Ketaki Banga

Campaign Staff — Thu, 26 Mar 2020 13:12:03 +0000

By Ketaki Banga, COO, BPG Orange Communication is key to how your business deals with the ongoing coronavirus crisis, whether or not you are currently impacted. No organisation or individual is immune to what is currently happening, and without established internal and external communications in place, people will feel confused and insecure, operational response will […]

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Nick Walsh promoted to CEO of Geometry MENA

Campaign Staff — Wed, 25 Mar 2020 04:00:54 +0000

Geometry, WPP’s end-to-end Creative Commerce agency promotes Nick Walsh to first-ever CEO of Middle East, North Africa effective immediately. Elevated from his previous post as Managing Director, MENA, Nick is tasked with establishing Geometry’s proposition of re-imagining the space of commerce as a canvas for creativity as it accelerates growth across the Middle East and […]

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JWT Cairo works with SWVL to inspire busy Egyptians

Campaign Staff — Tue, 18 Feb 2020 06:53:20 +0000

If you’ve ever walked down Egypt’s crowded streets, you’ll find nothing logical about the traffic or congestion. Understanding how Egypt’s streets operate and the pain points for Egyptian commuters, SWVL utilised technology to deliver a smart transportation solution that is not only human but also logical. The film looks to inspire busy Egyptians to see […]

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Campaign Breakfast Briefing – Video 2020

Campaign Staff — Fri, 07 Feb 2020 10:34:41 +0000

Video production has long been a mainstay of the advertising industry. But in the last few years alone we have moved a long way from the traditional 30-second TVC. Social media generates a constant demand for video content, and today’s consumers expect it to be more entertaining, informative and engaging than ever. So how do […]

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