https://campaignme.com/arab-business-machine-%e2%80%93-teddy-bear-story/ Tue, 17 Mar 2015 03:07:44 +0000 hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/arab-business-machine-%e2%80%93-teddy-bear-story/#comment-179409 Tue, 17 Mar 2015 03:07:44 +0000 https://campaignme.com/?p=1522#comment-179409 This ad is Apple’s way of showing that it is not afraid to go after traditional means of gift giving in exchange for your commitment to it’s products. Although this ad may be a tad bit old in regards to today’s (March 15, 2015) new Apple product, it is still indicative of just how aggressive the Apple takeover has been since their emergence. The teddy bear is a staple in Valentines Day gift giving, but in today’s modern era, couples generally tend to expect more elaborate gifts with some though and functional-intention behind them; without those credentials being met, it often happens that one partner within the relationship is dissatisfied with the effort. What I find most interesting about this ad is that they humanized the bear to ensure that the audience knew that that type of gesture(the gifting of a toy) is no longer something people deem as being “stand-out” or particularly interesting. Apple wins, yet again.

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