UM MENA has announced the expansion of Tom Hardstaff’s role to head of client partnerships, UM MENAT.
Hardstaff joined the agency in 2014 as head of strategy where he has been the key driver of UM’s “Better Science, Better Art, Better Outcome” philosophy and planning approach. Responsible for fronting the strategy side, Hardstaff has played a pivotal role in the acquisition, retention and growth of clients including Reckitt Benckiser, Coca-Cola, L’Oréal and Ooredoo.
As he takes on his new role, Hardstaff will increase his focus on evolving UM’s partnerships with all key clients across the region. He will lead on operational and strategic initiatives – framing client opportunities, developing business plans and challenging business leads to apply more agility to their teams and processes. He will also continue to lead on strategy and play an important role in new business acquisitions for the agency.
“Tom’s aptitude and experience have been invaluable to the agency’s success. As we embark on an exciting journey of transformation, his innovative thinking and pragmatic approach will be instrumental to drive our vision to lead change in the new normal,” said Joe Nicolas, regional managing director, UM MENAT.