The Cannes Lions are over for another year, and the MENA region has added another 15 trophies to its collective shelf.
These came from six agencies across two countries – the UAE and Morocco – and represent 10 campaigns that won in nine categories.
TBWA/Raad won the most in the region. Its Highway Gallery for the Louvre Abu Dhabi picked up a Gold in Outdoor, a Silver and a Bronze in Media, and a Bronze in Radio & Audio. The agency won a PR Gold with #SheDrives for Nissan Saudi Arabia (executed from its Dubai office), and a Bronze in Brand Experience & Activation for its Camelpower work for Nissan Middle East.
J. Walter Thompson Casablanca won Morocco’s first Lions: a Campaign Silver in Industry Craft for its KitKat work Office, Factory, Street and Metro Station, and a Gold in the same category for the Factory execution. The same campaign won a Bronze in the outdoor category.
Y&R Dubai picked up a Campaign Gold for Mosaics, Door, Relief, Beads, Carpet and Stained Glass for the Interreligious Council in Bosnia & Herzegovina, and a Print & Publishing Bronze for the same client with One Book of Art. The agency won a Campaign Bronze in Print & Publishing for Christmas Turkey, Moroccan Lamb Chops and Filet Mignon for Colgate.
Grey MENA Dubai won a Campaign Silver in Print & Publishing for Car, Plane and Train for Lego.
FP7/DXB won a PR Bronze for Babyshop’s Al Umobuwah: Putting ‘Mum’ into ‘Parenthood’.
And The Classic Partnership Advertising took home a Pharma Bronze for RX Prescription Stickers for the Dubai Health Authority.
Globally, BBDO Worldwide was Network of the Year, followed by Ogilvy and DDB Worldwide.
Holding Company of the Year was Omnicom, followed by WPP and Interpublic Group of Companies.