Etisalat urges people to ‘drive with a smile’ with Caviar Creative


United Arab Emirates telco Etisalat is urging people to drive with a smile, not with their mobiles.

The commercial by Caviar Creative and production house Joy Films shows various drivers ending up in embarrassing of dangerous situations due to their lack of concentration on the road. Set to the song Can’t smile without you by Samy Goz, the director was Harald Zwart and the executive producer Dania Quaglio. Copywriting and creative direction was by Haitham Alhaji.