Independent agency Buzzman has won the digital accounts for global giant Henkel following a competitive pitch.
The brief will cover regional accounts for the brands DAC and Persil Abaya Shampoo, focusing on creating digital and social media content across the Gulf region.
Commenting on the win, Adil Zghaoui, general manager of Buzzman Middle East, said: “It’s a privilege to work with a company that shares our DNA for innovation and excellence.”
Esther Lopez, marketing director at Henkel, added: “We wanted to partner with an agency that shares our enthusiasm. Buzzman’s strategic expertise and ability to develop both innovative and culturally relevant concepts will enable us to continue driving our digital strategy even further over the coming years.”