Impact BBDO, Dubai, has been crowned Agency of the Year at Dubai Lynx 2016, taking the title from Leo Burnett Beirut.
The agency also won Gold for the Twitter Live Young Lynx Competition and Gold for an interactive campaign ‘Goodbye bad luck’ for Loto Libanais.
Meanwhile, J. Walter Thompson MEA was named Network of the Year, with their Beirut office taking home three Grand Prix prizes for ‘The Good Note’ for Bou Khalil Supermarket in the categories of PR, Direct and Integrated.
The Dubai office took home the Grand Prix for Good for “I Can Teach You Too” for Dubai Cares, while the Cairo agency bagged a Gold in Film Craft for ‘Out of Service’ for Vodafone Egypt.
Earlier in the night, UM MENA was crowned Media Agency of the Year, taking the title off Starcom Mediavest Dubai, while King Tut’s Playground Cairo was named Independent Agency of the Year.
Leo Burnett, who dominated the 2015 awards, went home with a Film Craft Grand Prix for the Dubai offices ‘Du Tuesday 2 for 1 tickets’ campaign alongside Good People Beirut.
The Beirut also office grabbed a Grand Prix for Bonux Merry Balconies in the Promo and Activation category.
MBC’s Sheikh Waleed Al-Ibrahim was given the award for Advertiser of the Year.