Saudi Telecom has launched a new branded content campaign based on the docudrama format. The campaign promotes the Dawri Plus app, which keeps Saudis closer to football through a humorous look at individual football-starved Saudis exhibiting uncontrolled outbursts of passion. Dawri Plus provides live streaming for the Saudi Premium League, King’s Cup, Crown Prince Cup, and Super Cup on smart devices.
Project Dawri Plus
Client Saudi Telecom Company (STC)
Agency J. Walter Thompson Saudi Arabia
Chief creative operations officer Chafic Haddad
Executive creative director Rayyan Aoun
Creative director Miguel Dianda, Tomas Lavagno
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