Dubai Lynx Festival of Creativity, an annual competition held to honour the creative talent in the Middle East and North Africa’s advertising industry, has named Emirates NBD as the 2016 Advertiser of the Year.
The banking group was chosen for the title after amassing a Dubai Lynx trophy haul of 15 in the last three years, including a Grand Prix in 2015 for ‘Hey Future Me. . .’, the campaign created by FP7/DXB Dubai for Children’s Savings Plans.
The win marks the first time a bank has been chosen as Advertiser of the Year.
Dubai Lynx chairman Terry Savage said: “Every year as organisers we choose the brand that has truly stood out as being creatively brave and willing to take risks. Dubai Lynx believe that the more creative a business, the better return they will see.”
Celebrating its 10th year anniversary, the Dubai Lynx festival will be held from March 6-8 2016, with the awards ceremony bringing it to a close on March 9.
Presented by Lions Festivals together with Motivate, the awards recognise categories such as film, print, outdoor, radio, direct, promo & activation, media, interactive, film craft, print & poster craft, design, mobile, PR, integrated and branded content & entertainment advertising and communications.
At the 2016 ceremony, a new award under a ‘creative effectiveness category’ will be launched to reward a previous winner who can demonstrate the best return on investment for their campaign.
Entries are currently being accepted at www.dubailynx.com, where further details about the event can also be found.