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Nestlé – Nestlé Fitness Pink Ribbon

Nestlé Fitness Cereals Arabia champions the everyday health and well-being of women but it doesn’t just stop at breakfast. The breakfast cereal makers have been proud supporters of Breast Cancer initiatives for the past five years. So, this year they launched a new Breast Cancer Awareness video. It draws parallels between the relationship of a woman’s breasts and ‘twins’. The video aims to tackle a taboo topic in the region by starting an emotional dialogue with women in the Middle East. A woman’s breasts, like twins, are inseparable.
Project: Nestlé Fitness Pink Ribbon
Client: Nestlé
Agency: FP7/DXB
Executive creative director: Paul Banham
Creative director/art director: Husen Baba

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