Will work on rebranding and consumer engagement initiatives.
Horizon FCB has been appointed as the creative agency for Landmark Group’s Oasis Mall, following a multi-agency pitch. The agency will work on rebranding and consumer engagement initiatives.
Mazen Jawad, group managing director, Horizon FCB, said, “I’ve always believed that a brief can either inspire or kill your creativity, and the brief we received from Oasis Mall was so professionally crafted that it inspired and fuelled our creativity to come up with really inspiring ideas.”
“Oasis Mall presents another case where our creativity has prevailed and our integrated creative approach has been endorsed as the most relevant for instilling change. We will be as creative in the implementation phase to make sure the repositioning message of Oasis Mall is perfectly conveyed and well-received by the target audiences,” he added.