Jones moves from Havas Worldwide Middle East, following the exit of Gregory Bolle from BPG in August.
BPG | bates has announced the appointment of Kevin Jones as strategic planning director. He moves from a similar position at Havas Worldwide Middle East, where he has been since 2008.
Prior to Jones, Gregory Bolle was strategic planning head at BPG Group. He moved after three years this August to work with Manchester City.
The new head of strategic planning will work across existing accounts and focus on new business, informed an agency statement. He will also sit on the agency’s leadership committee.
Nick Clements, CEO, BPG | bates, said, “We are delighted to welcome Kevin to the team. He brings a wealth of experience in strategic brand building with a focus on luxury, retail and household FMCG and will further enhance the strategic guidance we can offer our wide ranging client base here in the region.”
Jones added, “I am very excited to be joining BPG | bates, a really dynamic agency with an impressive legacy. I’m looking forward to working with my new colleagues to help deliver big ideas for ambitious brands.”