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Emirates – Hello Tomorrow

A new series of print ads are being rolled out by Emirates to promote Dubai as a travel destination. Shot by photographer Adam Taylor and commissioned by Impact BBDO, the series invites travellers to “try the unfamiliar, connecting people and cultures to form new visions about Dubai”. Led by executive creative director Fouad Abdel Malak, associate creative director Jorge Thauby and creative group head Carolyne Nailer, the print campaign will run globally.

Creative agency: Impact BBDO Dubai
Client: Emirates
Executive creative director: Fouad Abdel Malak
Associate creative director & art director: Jorge Thauby
Creative group head & copywriter: Carolyne Nailer
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  • Not good. So so over touched.
    These print ads don’t look at all like Emirates nor as good as the earlier ads for Emirates Hello Tomorrow.
    This looks like a different airline.

  • Agreed w. Rashid… and there’s a view that there’s a problem with the copy, “…greatest collection of fashion at Dubai Mall.” It reads that it refers to a collection at Dubai Mall, rather than “…fashion, at Dubai Mall,” or something like, “…hip boutiques to Dubai Mall, home of the greatest collection of the world’s fashion.”

  • what a bunch of crap.
    looks like dubai inspires no creativity.

    from the strawberry frog campaign to this cliched imagery of dubai.
    and then selling fashion at dubai mall.

    what’s this got to do with the airline?

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