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Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Zenith announces multiple promotions

Zenith announces multiple promotions

Zenith Middle East, part of Publicis Media, has restructured its management team across the region. Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth. Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head […]

Zenith retains BMW Group Middle East

Zenith retains BMW Group Middle East

Development follows multi-agency review that lasted six months. BMW Group has reassigned Zenith MENA its media planning and buying duties following a multi-agency review. The agency has held the account since 2010. The review spanned over six months, according to an agency statement. Besides handling paid, owned and earned media, Zenith’s mandate covers consultancy in […]

Zenith lands media brief for Abu Dhabi Commercial Bank

Zenith lands media brief for Abu Dhabi Commercial Bank

Abu Dhabi Commercial Bank has awarded its media buying and planning brief to Zenith. The win follows a competitive pitch against a number of other agencies, with Zenith to handle the bank’s media needs for the UAE market. The incumbent was Magna. Abu Dhabi Commercial Bank (ADCB) confirmed the appointment, but declined to comment. Zenith, […]