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Top 10 (and a bit) movers and shakers in 2017

Top 10 (and a bit) movers and shakers in 2017

1. The surprising news began leaking out in December that Impact BBDO’s multi-award-winning executive creative director Fadi Yaish was to leave Impact BBDO. He has not yet said where he will be going, and it is unknown whether he will be directly replaced. Memac Ogilvy’s chief creative officer Paul Shearer is moving to Impact BBDO as […]

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay, regional general manager of Group M agency MEC MENA, is to leave his post at the end of the month. He will leave Dubai, where he has been in his role for the past 11 years, a couple of months later. French media reports he plans to remain within WPP. “For the last […]

MEC MENA awarded Kansai Nerolac’s media duties

MEC MENA awarded Kansai Nerolac’s media duties

Move follows over six months of ‘consultation’ with multiple agencies; mandate covers planning and buying across GCC. MEC MENA has been awarded the media planning and buying duties of Kansai Paints Middle East. This follows six months of consultation involving multiple agencies on the brand’s expansion strategy for the region. MEC’s mandate covers GCC markets. […]

‘We are not buying the space; we are buying the audience’

‘We are not buying the space; we are buying the audience’

Taking Campaign Middle East through a good year in office, MEC MENA’s Yves-Michel Gabay says smart procurement can be a good thing. When Yves-Michel Gabay wanted to move to an international assignment from his base at MEC in France (then Mediaedge: CIA) over nine years ago, he told his then boss. But he hadn’t guessed […]