1 This year marked the end of an era as Etihad Airways dropped M&C Saatchi as its global creative agency after five years. The partnership, ended after a contractual review, put Etihad in the headlines around the world with its campaign featuring Hollywood star Nicole Kidman. In consolation to M&C, Etihad did not re-pitch the account […]
Komal Bedi Sohal, Y&R Singapore’s chief creative officer, is to return to the UAE to replace Richard Copping as CCO of Saatchi & Saatchi Dubai. Bedi Sohal has been at Y&R Singapore since June 2015, having moved there from India where she spent two years with Rediffusion Y&R. She previously spent 10 years in Dubai: eight […]
Menacom chairman and CEO Joseph Ghossoub has resigned from his position with immediate effect. It is not yet known why he has stepped down, but WPP’s director for the MENA region, Roy Haddad, will oversee the position until a replacement is found. In a statement, Y&R confirmed Ghossoub’s departure and added: “Also effective immediately, Roy […]
Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third. A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015. The winning team comprised Reham Eldidi, senior manager, […]
Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.
The regional festival brings with it different expectations from stakeholders, and has a whole lot in store besides the jewel in the crown – its awards show.
She was with Mindshare MENA in her last assignment.
Saudi-based dairy company Al Safi Danone has called a pitch for its creative advertising account in Iraq as part of a bid to bolster its operational presence in the country. The pitch for the Al Safi and Activia portfolio will take place in Erbil, northern Iraq, at the end of the month and will last […]
Y&R Dubai and JWT Cairo struck gold in the south of France, whilst the region as a whole had its best Cannes Lions festival ever, bringing home 31 Lions. A week on the Promenade de la Croisette and all is well with the world once more. Another record-breaking year, the first gold for Egypt, and a dominating […]
Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]