All Entries Tagged With: "Y&R"
Agency heads sign and ratify IAA pitch code
Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. [...]
Less hormonal adolescent, more civilised adult
As this year’s Dubai Lynx gets under way, Shahir Zag, chief creative officer at Y&R Middle East & North Africa, looks at the evolution of advertising in the region “Evolution is a subtle thing. It’s imperceptible as it happens, but it does happen. It’s amazing how much advertising in this region has evolved over the [...]
Leo Burnett heads Cristals shortlist
Leo Burnett has received the most shortlisted pieces of work following the first two days of judging at the MENA Cristal Festival in Lebanon. The network has a total of 77 shortlists in the film, print, print craft, radio, outdoor and integrated categories, with Impact BBDO the second highest at 56. The FP7 network has [...]
Y&R opens in Muscat following Omantel account wins
Y&R has opened an operation in Muscat on the back of its winning of the Omantel and Oman Mobile accounts. The agency has been tasked with growing brand equity for the two entities, with the account covering everything from print and outdoor to TV and online. Y&R falls under the Menacom umbrella, and the new [...]
Alfa back at Leo Burnett as Y&R resigns brief
Leo Burnett Beirut has been reunited with one of its former clients after Y&R resigned the Alfa account in Lebanon. Y&R had been awarded the mobile phone operator’s business in July last year following a competitive pitch, but has since resigned the account for unknown reasons after less than seven months with the Beirut-based telco. [...]
Y&R’s regional CD to join Horizon Draftfcb
Guilherme Rangel, Y&R’s regional creative director, is to quit the agency in order to head up Horizon Draftfcb’s Dubai and Lower Gulf teams. Rangel, who has 19 years of experience in the industry, will join the agency in February as senior creative director. Neither of the Dubai-based agencies would comment on the appointment, which follows [...]
Lebanon’s Alfa appoints Y&R and Mediaedge:cia
Y&R and its sister agency Mediaedge:cia have won the advertising and media accounts for Lebanese mobile phone operator Alfa following a competitive pitch. It is the second time that the advertising account has changed hands within the past 14 months, having moved to Leo Burnett from Intermarkets in April last year. The advertising side of [...]
Khan quits Y&R for Saatchi & Saatchi
Adil Khan has quit his position at Menacom and taken on the role of regional CEO for the Middle East and North Africa at Saatchi & Saatchi. Khan, who was managing director of Y&R Dubai until March, was recently promoted to the position of CEO for strategy and development across Y&R, Intermarkets and The Classic [...]
