Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third. A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015. The winning team comprised Reham Eldidi, senior manager, […]
Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.
The regional festival brings with it different expectations from stakeholders, and has a whole lot in store besides the jewel in the crown – its awards show.
She was with Mindshare MENA in her last assignment.
Saudi-based dairy company Al Safi Danone has called a pitch for its creative advertising account in Iraq as part of a bid to bolster its operational presence in the country. The pitch for the Al Safi and Activia portfolio will take place in Erbil, northern Iraq, at the end of the month and will last […]
Y&R Dubai and JWT Cairo struck gold in the south of France, whilst the region as a whole had its best Cannes Lions festival ever, bringing home 31 Lions. A week on the Promenade de la Croisette and all is well with the world once more. Another record-breaking year, the first gold for Egypt, and a dominating […]
Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]
As this year’s Dubai Lynx gets under way, Shahir Zag, chief creative officer at Y&R Middle East & North Africa, looks at the evolution of advertising in the region “Evolution is a subtle thing. It’s imperceptible as it happens, but it does happen. It’s amazing how much advertising in this region has evolved over the […]
Leo Burnett has received the most shortlisted pieces of work following the first two days of judging at the MENA Cristal Festival in Lebanon. The network has a total of 77 shortlists in the film, print, print craft, radio, outdoor and integrated categories, with Impact BBDO the second highest at 56. The FP7 network has […]
Y&R has opened an operation in Muscat on the back of its winning of the Omantel and Oman Mobile accounts. The agency has been tasked with growing brand equity for the two entities, with the account covering everything from print and outdoor to TV and online. Y&R falls under the Menacom umbrella, and the new […]