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Avi Bhojani: "We need to define who we are"

Avi Bhojani: “We need to define who we are”

The BPG Group CEO tells Austyn Allison how he is repositioning the company to embrace evolution and remain relevant If you are not already heading up a vertical division of a marketing and communications holding group, imagine for a moment that you are. You open up your Outlook to find the group CEO has invited […]

Eight-brand WPP team wins Dulsco

Eight-brand WPP team wins Dulsco

Dubai-based HR and waste management firm Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. Dulsco, which is more than 80 years old, has set aggressive growth targets. The WPP consortium will develop and roll out a new positioning and brand architecture internally and externally. […]

Georges Barsoum replaces Ramzy Abou-Ezzedine as Y&R MENA CEO

Georges Barsoum replaces Ramzy Abou-Ezzedine as Y&R MENA CEO

WPP creative agency Y&R has announced that Georges Barsoum will take the helm as chief executive officer for the Middle East & North Africa (MENA). Barsoum, who has been with the agency since 2015 as CEO for the Y&R Gulf region, will take on expanded responsibilities overseeing all clients and company vision across the broader […]

Mike Shackle leaves Grey as Ali Shabaz becomes new CCO

Mike Shackle leaves Grey as Ali Shabaz becomes new CCO

  Grey Group has announced Ali Shabaz, chief creative officer for Southeast Asia, will be joining as chief creative officer for Grey Middle East. He will be based in Dubai and will report to Nirvik Singh, chairman and CEO, Asia Pacific, Middle East & Africa, said Grey in a statement. He will be replacing Mike Shackle, […]

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay, regional general manager of Group M agency MEC MENA, is to leave his post at the end of the month. He will leave Dubai, where he has been in his role for the past 11 years, a couple of months later. French media reports he plans to remain within WPP. “For the last […]

Top 10 Movers and Shakers 2016

Top 10 Movers and Shakers 2016

1 January kicked off with a bang when Samir Ayoub suddenly resigned as CEO of Mindshare MENA after 17 years in the role. No explanation by him or the agency was given into his departure, but the agency had hit turbulence in 2015 with the arrival of Filip Jabbour as the first CEO of GroupM MENA […]

Top 10 MENA Films 2016

Top 10 MENA Films 2016

1 Nissan: Take no sides Nissan bucked the austerity trend for cost-efficient feature ads with its $800,000 cinematic epic for its flagship 4×4 Patrol. TBWA/Raad managed to squeeze in cities rising from the sand, desert warriors in animal skins, Ming the Merciless urban emperors and a wind-swept scorpion. Agency: TBWA/Raad Creatives: Walid Kanaan, Fouad Abdel […]

Ex-Saatchi & Saatchi ECD Richard Copping joins WPP’s GTB

Ex-Saatchi & Saatchi ECD Richard Copping joins WPP’s GTB

The former executive creative director of Saatchi & Saatchi Dubai has moved to WPP. Richard Copping has joined Global Team Blue (GTB) as ECD for the Middle East and Africa, where he will be largely overseeing the creative account for Ford. Copping served as ECD at the agency for three years, winning accounts such as Cadillac.. He […]

MEC wins Rainbow

MEC wins Rainbow

FrieslandCampina, the dairy company behind Rainbow milk, has appointed WPP’s MEC for its strategic planning and offline buying in Europe, the Middle East and Africa. WPP sibling Essence and Dutch shop Pervorm will handle digital media planning and online procurement. In a release about the appointment of media agencies, the company said it “seeks to […]

Where are the female leaders?

Where are the female leaders?

How did the regional and international advertising industry react to Saatchi & Saatchi chairman Kevin Roberts’ strong words on gender diversity, asks Austyn Allison The ad industry around the world and in the Middle East has been reacting to the controversial remarks on gender diversity that led to the resignation of Saatchi & Saatchi’s executive chairman […]