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Pepsi: The greatness is within

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

Centrepoint's 'Sabotage' by Impact BBDO

Centrepoint’s ‘Sabotage’ by Impact BBDO

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]