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Initiative wins Carlsberg media account

Initiative wins Carlsberg media account

IPG agency Initiative has won the global account for Danish beverage company Carlsberg Group, including in  Middle East markets. Carlsberg told Campaign UK: “Following a competitive pitch, Carlsberg Group has appointed Initiative as agency of record to manage its global media planning and buying business, replacing the incumbent OMD. The appointment is effective January 1st, […]

OOX signs up Kijamii, Promo Media and Savoir Flair

OOX signs up Kijamii, Promo Media and Savoir Flair

Online ad monitoring service OOXmonitor has added a new advertising agency and publisher to its client list. Cairo-based digital native advertising agency Kijamii has signed-up, along with Egyptian media house Promo Media, and Savoirflair.com. “We aim to provide Kijamii an unparalleled database of advertising data and insights to help them win new business and build […]