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Change the script

Change the script

Free The Bid is a movement that aims to give women directors and filmmakers a chance to break through the artificial barriers that leave them underrepresented in the advertising industry By Clare Macdonald, writer and creative consultant for Wild Media  The advertising industry is famous for changing the world with bold, innovative, creative ideas that […]

Free The Bid is a movement that aims to give women directors and filmmakers a chance, writes Clare Macdonald

Free The Bid is a movement that aims to give women directors and filmmakers a chance, writes Clare Macdonald

The advertising industry is famous for changing the world with bold, innovative, creative ideas that shape people’s lives, shift perspectives and define the future. But it has maintained a blind spot when it comes to diversity, and in particular to women. Only 7 per cent of advertising directors are women and only 9 per cent […]