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Vizeum retains Lego in MENA as Initiative wins global media remit

Vizeum retains Lego in MENA as Initiative wins global media remit

Dentsu Aegis Network media agency Vizeum has retained the media account for Lego in the MENA region as the Danish brand appoints Initiative globally. Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and […]

Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Vizeum launches Middle East operation

Vizeum launches Middle East operation

The Dentsu Aegis Network has launched its Vizeum brand in the Middle East. The media buying agency has launched with a client roster that already includes Total, Hitachi, Pegasus Airlines and Calvin Klein across the region. The new operation, which is headquartered in Dubai, will be managed by Anouk Bondroit, who was previously integrated business […]