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MCN promotes Joe Nicolas to  regional managing director of UM

MCN promotes Joe Nicolas to regional managing director of UM

MCN has announced the appointment of Joe Nicolas as regional managing director of media agency UM MENA. Nicolas has been with UM for more than eight years, and the agency says he has been an integral part of “leading UM towards becoming the largest and the number one media agency in the region – developing […]

Arla Foods holds media pitch

Arla Foods holds media pitch

Scandinavian dairy cooperative Arla Foods has put its media planning and buying account for the Middle East and North Africa out for pitch. The account is held by PHD, which won it in 2005 and again after a review in 2012. PHD is understood to be competing against Mindshare, UM and Carat for the account. […]

Campaign graduates 2016: Omar Takkouch

Campaign graduates 2016: Omar Takkouch

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. Position: Media Executive, UM MENA As a new-joiner within the media industry, telling people what I do at first seemed difficult. My job description to friends and family varied from “advertising for brands” to “media […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

UM MENA appoints Rasha Rteil as head of innovation

UM MENA appoints Rasha Rteil as head of innovation

She was with Mindshare MENA in her last assignment.

'You have to create engaging content everyday’: Chris Skinner, UM MENA

‘You have to create engaging content everyday’: Chris Skinner, UM MENA

The agency claims growth of 19 per cent in 2014, with social and content being the fastest growing. ‘Non-media’ revenue is expected to touch 8 to 9 pc of the total in 2015, up from 5 pc last year.

Gunn Report for Media 2014: UAE ranks 7th

Gunn Report for Media 2014: UAE ranks 7th

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]

UM bags Qatar Financial Centre Authority’s media business

UM bags Qatar Financial Centre Authority’s media business

  Mandate covers EMEA, Apac and North American markets; agency’s Doha, London offices to collaborate on the account.   UM has won Qatar Financial Centre (QFC) Authority’s media buying and planning across the EMEA, APac and North American markets, it said in a statement issued 15 December. The account was won following a multi-agency pitch. QFC Authority is the […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

UM lands Sun & Sand Sports media brief

UM lands Sun & Sand Sports media brief

UM Dubai has won the regional media planning and buying account for Sun & Sand Sports following a competitive pitch. The agency will handle integrated media duties for the sports retail company and the 90 brands it stocks across the MENA region. Mohamad A. Baker, deputy chairman of Sun & Sands Sports, said: “UM Dubai’s […]