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New app from ARN will serve you ads when you unlock your phone

New app from ARN will serve you ads when you unlock your phone

Dubai-based radio operator Arabian Radio Network will branch into telecoms ad-tech when it launches Unlockd in the UAE this week. Unlockd is an app that serves a static ad when a phone user unlocks his or her phone. It has licensed the regional rights to the technology from the company’s Australian founders, who have already […]

Establishment survey begins ahead of comprehensive UAE radio audit

Establishment survey begins ahead of comprehensive UAE radio audit

A radio-auditing programme has been launched in the UAE, and will go live in the second half of 2017. In mid-April, an establishment survey was begun, polling 18,000 people to understand the demographic breakdown of the market and help guide how a sample should later be set up. That sample will be “in the high […]

Why Zee Entertainment is launching its Big FM radio station in the UAE

Why Zee Entertainment is launching its Big FM radio station in the UAE

Zee Entertainment CEO Mukund Cairae tells Austyn Allison about the network’s foray into radio in the UAE. On 30 January, if your radio was tuned to 106.2 in the UAE you would have been among the first to hear Big FM. Until 15 December it was home to another Hindi-language station, Hum, but since then […]

UAE newspaper 7DAYS announces closure

UAE newspaper 7DAYS announces closure

UAE free tabloid 7DAYS  is to shut down by the end of December due to the ‘impossibility’ of operating in a climate of severe print adspend cuts. Newspaper owners 7DAYS Media announced that the entire news brand will close down including the website, with the last issue being printed on December 22. Campaign understands that all staff working under the news […]

Zenith announces multiple promotions

Zenith announces multiple promotions

Zenith Middle East, part of Publicis Media, has restructured its management team across the region. Regional CEO Firas El Zein has announced a slew of promotions the agency says will strengthen market proposition, optimise operational efficiencies and fuel greater growth. Kinga Janssen is appointed head of strategy, Middle East, moving from her previous role as head […]

Guinness World Records seeks PR agency for UAE and Saudi Arabia

Guinness World Records seeks PR agency for UAE and Saudi Arabia

Guinness World Records, the global authority on record breaking, is looking for an agency to handle its consumer and trade public relations in the UAE and Saudi Arabia. This follows the opening of its Dubai office in 2013. A statement from the company says: “The brief for the PR agency that wins the UAE/Saudi Arabia […]

Gunn Report for Media 2014: UAE ranks 7th

Gunn Report for Media 2014: UAE ranks 7th

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands. UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media. Entries from the country accounted for 167 points, behind […]

The myth of editorial independence

The myth of editorial independence

Editorial independence is nothing short of a pipe dream in the Gulf, leaving consumers shortchanged by inadequate publications that place profit ahead of excellence  In 2009, Diego Rinallo and Suman Basuroy released the results of a study they had made into whether advertising spend influenced media coverage for any given advertiser. For journalists, the results […]

Are the bullies getting away with murder?

Are the bullies getting away with murder?

Here’s the working reality as I see it. If you are married, have children, a mortgage, rent, school fees, holidays, or simply own a car you can’t afford, you are compromised. You are at the mercy of those who pay your salary. You “expediently accept standards that are lower than is desirable”. You accept to […]

Posterscope launches regional HQ in Dubai

Posterscope launches regional HQ in Dubai

Posterscope, a global out-of home communications group, has officially opened a regional headquarters in Dubai to run planning, buying and research across the Middle East. The new office, which has joined a network of 20 countries, aims to change the approach to out-of-home advertising with real-time data and ROI analytics. It will be coupled with […]