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Twitter COO Anthony Noto: "The role of a platform is to give a microphone to the world"

Twitter COO Anthony Noto: “The role of a platform is to give a microphone to the world”

Campaign caught up with Twitter’s global chief operating officer Anthony Noto, who talked about the microblogging platform’s relationship with the Middle East. He says Twitter is relatively geography-agnostic, explaining: “The incremental invetment for us to be in a marketplace for us to put a resource behind it, is not that significant.” However, certain technological developments will […]

Campaign Cannes Diaries 2017: Jayanta Jenkins

Campaign Cannes Diaries 2017: Jayanta Jenkins

Jayanta Jenkins global group creative director, Twitter, talks about his work on the brand, which picked up a grand prix in outdoor later that day.  

World Assembly of Youth leader calls for ministers to join social media

World Assembly of Youth leader calls for ministers to join social media

To speak to youth, parliamentarians must use social media, said Ediola Pashollari, secretary general of the World Assembly of Youth (WAY). “It’s the quickest platform; in a way it’s less restrictive or controlled,” she said. She admitted that there can be repercussions in some states, but it allows governments to assess different viewpoints from their […]

Cannes Lions 2015: Tencent’s SY Lau named Media Person of the Year

Cannes Lions 2015: Tencent’s SY Lau named Media Person of the Year

First Chinese to be honoured with title joins past awardees Richard Plepler, Salar Kamangar, Jack Dorsey, Eric Schmidt and Mark Zuckerberg.

CES 2015: How technology is redefining the live experience

CES 2015: How technology is redefining the live experience

Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways, reports Sarah Shearman from CES in Las Vegas. There is a “delicate balance” to ensure emerging technologies do not interfere with the “special” experience of live events, according to Paraag Marathe, […]

Isis: Media, marketing and murder

Isis: Media, marketing and murder

“The advance of an army used to be marked by war drums. Now it’s marked by volleys of tweets,” wrote J.M. Berger in The Atlantic. Hind Shoufani comments on the media blackout surrounding atrocities by Isis  I have been trying to instigate an argument (just to see how it might go down) with my new partner […]

Prince Alwaleed to hold Twitter stake in IPO

Prince Alwaleed to hold Twitter stake in IPO

Prince Alwaleed bin Talal says he won’t be selling his shares in microblogging site Twitter amid plans to go public in the biggest IPO since Facebook. The Saudi billionaire, who owns media company Rotana Holding, invested $300 million in the social media giant in 2011. “Clearly the speed they’re moving with shows that they would […]

An Arabic social experiment

An Arabic social experiment

Are Arabic social media platforms genuine competitors to the likes of Facebook, Twitter and YouTube or are they struggling to gain traction? The fast-changing world of social media might be crowded but it hasn’t stopped new players from tapping into niche markets in the region. Arabic social media sites are attempting to make an impact […]