RSSAll Entries Tagged With: "TV"

Using technology to measure media habits

Using technology to measure media habits

Ipsos’ content and research director Gareth Deere explains how digital technology can be used to track traditional media To inform business decisions about the allocation of budgets to invest on behalf of brands in media and communication, decision makers require facts about their target audiences: where they can be reached and how receptive they are […]

Al Arab News Channel officially closes

Al Arab News Channel officially closes

Al Arab News Channel will not re-launch. Employees at the troubled station, owned by Saudi billionaire businessman Prince Al Waleed Bin Talal, have received a mail from the executive director of human resources and admin affairs informing them that “the time has now come for a final decision to be made regarding the future of […]

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]