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Initiative drops PR agency as it moves duties in-house

Initiative drops PR agency as it moves duties in-house

Initiative MENA has ended its relationship with the public relations house Cicero & Bernay as it moves its operations in-house. PR duties will now be handled by the agency’s own marketing division,  overseen by marketing and communication manager Hala Alayli, while an internal PR team has been appointed. Campaign understands that the agencies were not […]

Dubai Lynx 2015 to feature Arabic Day, Tech Talks

Dubai Lynx 2015 to feature Arabic Day, Tech Talks

For the first time, Pakistan and Turkey can enter the awards. The Dubai Lynx International Festival of Creativity 2015 will see the introduction of a dedicated stage for seven hours of presentations and panel discussions in Arabic, under the theme ‘Arabic Day’, alongside the main programme. Emma Farmer, Festival director, Dubai Lynx, said, “Dubai Lynx serves […]