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Global Village announces creative and media-buying agencies

Global Village announces creative and media-buying agencies

Dubai theme park Global Village has signed up The Classic Partnership as its creative agency and re-signed BPG Maxus to do its media buying. The creative account was previously held by BPG Bates. The Classic Partnership says the way its management were told they had won the pitch was unconventional. In a statement, it said: “An […]

Top 10 MENA Films 2016

Top 10 MENA Films 2016

1 Nissan: Take no sides Nissan bucked the austerity trend for cost-efficient feature ads with its $800,000 cinematic epic for its flagship 4×4 Patrol. TBWA/Raad managed to squeeze in cities rising from the sand, desert warriors in animal skins, Ming the Merciless urban emperors and a wind-swept scorpion. Agency: TBWA/Raad Creatives: Walid Kanaan, Fouad Abdel […]

Shoe Mart – Spring/summer

Shoe Mart – Spring/summer

Partnership has carried forward the idea of ‘love to be in your shoes’ for another season as a part of a strategy to raise the level of aspiration in the Shoe Mart brand communication. Project Spring/summer 2012 season Client Shoe Mart Gulf Creative agency The Classic Partnership Advertising Chief creative officer John Mani Executive creative […]