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As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise

As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its rise

Eman Abu Alia is insights analyst executive at OMD If ever there was an occasion to consider just how far the world of social content organisation has come, then the humble hashtag turning 10 is surely it. Hashtags, once merely signifying a ‘pound’ or ‘hash’ symbol on your phone, now have a much deeper meaning […]

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways to bypass the media […]

OMD Predicts speakers will explore future of personalised communications

OMD Predicts speakers will explore future of personalised communications

OMD has revealed more details about OMD Predicts, its annual thought-leadership conference. The line-up of speakers assembled for this event, which will take place on September 20, includes Martin Lindstrom, a child prodigy who started his career in Lego’s design department at the age of 12. Now described by the Chartered Institute of Marketing as […]

We are already using artificial intelligence, writes Sajid Akhtar, . But we can always take more from the technology

We are already using artificial intelligence, writes Sajid Akhtar, . But we can always take more from the technology

There has been a lot of interest, if not hype, around artificial intelligence (AI) in recent years. Quite simply AI is about creating intelligent machines; machines that can do things as well as humans, if not better in terms of speed, efficiency and objectivity. While there are degrees of AI and factions that differ in […]

What AR means for marketers

What AR means for marketers

By Samuel Snider-Held, AR & VR creative technologist, MediaMonks The idea of augmented reality has been around since the 1960s. Since then several types of technologies have built on this idea, but it’s really been science fiction that fleshed out the concept. Sci-fi fans remember the first time they watched Luke see Princess Leia’s blue hologram, or […]

Using technology to measure media habits

Using technology to measure media habits

Ipsos’ content and research director Gareth Deere explains how digital technology can be used to track traditional media To inform business decisions about the allocation of budgets to invest on behalf of brands in media and communication, decision makers require facts about their target audiences: where they can be reached and how receptive they are […]

Smart cities and out-of-home

Smart cities and out-of-home

Posterscope’s Federica Fattorusso examines how our urban environments can connect to the messages we see on the streets As we enter what is being called the fourth industrial revolution, which sees the increasing connection of people to things through the internet, companies are reviewing and repositioning their offering in order to meet this ever-growing social […]

Which ad-tech company will take its place beside Google and Facebook?

Which ad-tech company will take its place beside Google and Facebook?

By Imad Sarrouf, commercial and technology director at DMS “Ad technology” and “marketing technology” are two hot topics doing the rounds in business circles these days. They are also hot enough to make the entire bubble burst. With the proliferation of more and more brands, agencies and publishers are adopting new technologies to keep up […]

Is there such a thing as digital retail?

Is there such a thing as digital retail?

Martin Oisterschek, director of innovation at Serviceplan Group Middle East, looks at where the code meets the road in the future of shopping Hear me out before you turn that page, because chances are, digital retail may not be what you think it is. It certainly goes beyond simply replacing a point of sale poster […]

The future of programmatic

The future of programmatic

The most talked about aspect of ad tech is now moving beyond the buzz, says Nourah al Fayez, DoubleClick agency head at Google The global programmatic market has grown from $5bn in 2012 to $40bn in 2016 – an average growth rate of 71 per cent a year, according to Zenith. In MENA, however, between 2013 […]