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Make the most out of your mobile branding budget

Make the most out of your mobile branding budget

InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns The total MENA ad market in 2015 was worth an estimated $5.5 billion in net advertising revenues, reported the NU-Q Ad Revenues Estimate. Of this, digital represents 10 per cent of ad spend, compared with 30–35 per cent spend on print, […]

Using geolocation to enhance mobile marketing

Using geolocation to enhance mobile marketing

Geolocation can help us target consumers based on where they go physically, combined with where they go online, says Puja Pannum What’s the best way for a brand to get to know its customers? Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to […]

Huawei appoints DDB Dubai for consumer business

Huawei appoints DDB Dubai for consumer business

Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq. Sandeep Saihgal, vice president, Middle East, Huawei, […]

Dubai Lynx 2015: “An acquisition could be a disaster" – Yannick Bollore, Havas

Dubai Lynx 2015: “An acquisition could be a disaster” – Yannick Bollore, Havas

Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.

CES 2015: How technology is redefining the live experience

CES 2015: How technology is redefining the live experience

Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways, reports Sarah Shearman from CES in Las Vegas. There is a “delicate balance” to ensure emerging technologies do not interfere with the “special” experience of live events, according to Paraag Marathe, […]

Digital Essays 2014: Everything (and nothing) has changed

Digital Essays 2014: Everything (and nothing) has changed

The audience has changed forever – and so must we, contends Yousef Tuqan Tuqan. Everything has changed. To know just how much things have changed, let’s go back in time. Not too far back, just to my 18th birthday in Amman, Jordan in 1993. I lived on a planet where I had access to two […]