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We are already using artificial intelligence, writes Sajid Akhtar, . But we can always take more from the technology

We are already using artificial intelligence, writes Sajid Akhtar, . But we can always take more from the technology

There has been a lot of interest, if not hype, around artificial intelligence (AI) in recent years. Quite simply AI is about creating intelligent machines; machines that can do things as well as humans, if not better in terms of speed, efficiency and objectivity. While there are degrees of AI and factions that differ in […]

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]