All Entries Tagged With: "TBWA\Raad"
Making gamification work for brands
Preethi Mariappan is head of digital at TBWA\Raad Digital Arts. She will be discussing gamification at the Dubai Lynx ‘Badge My Brand’ workshop at 10am on 5 March “If you haven’t heard about badges, points, becoming mayor and winning discounts, it’s safe to assume you’ve been living under a rock. Popularly referred to as ‘Gamification’, [...]
TBWA and Rizk Group end 11-year affiliation
Global advertising network TBWA and the Rizk Group have ended their 11-year affiliation in Lebanon. The split means that TBWA\Rizk no longer exists, with the Rizk Group forming a new affiliation with the Havas Group to create Rizk Group Havas. France-based Havas is the parent company of Euro RSCG, MPG and Havas Digital and has [...]
TBWA\Raad and Madison win Masafi ad accounts
TBWA\Raad and Madison Advertising have won the creative ad accounts for Masafi following competitive pitches called in the summer. The Masafi water portfolio (bottled water, flavored water, four gallon) will now be handled by TBWA\Raad, while the brief for Masafi’s other brands (tissues, juices, rice and gourmet chips) will fall under the remit of Dubai-based [...]
Royal Opera House Muscat – Opera House launch
TBWA\Raad Dubai has created an integrated campaign to promote the inaugural season of the Royal Opera House Muscat, which is to open on 14 October with a production of Puccini’s Turandot. The premiere production by Franco Zeffirelli was specially commissioned for the opening season and will be conducted by Spanish tenor Plácido Domingo. The three [...]
Royal Opera House Muscat launches global ad campaign
TBWA\Raad has rolled out the launch campaign for the upcoming opening of the Royal Opera House Muscat. The integrated campaign includes three TV commercials, print, online and radio executions, with the TV spots directed by Tracey Rowe through production company City Films. The Royal Opera House Muscat is set to open on 14 October with [...]
TBWA\Raad and Y&R Dubai fly flag in cyber and design
Only two Middle East agencies have been shortlisted at Cannes in the cyber and design categories, which were released this morning. Y&R Dubai has three nominations in design courtesy of its ‘Splitting headache’ and ‘Explosive pain’ work for Paras Pharma, while its ‘See potential’ for the Al Noor Training Centre for Children with Special Needs [...]
Agencies shortlisted in press, outdoor, radio and media
Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has [...]
Ferrari World – It’s Your Turn
TBWA\Raad’s two-minute TV commercial for Abu Dhabi’s Ferrari World. Project It’s your turn Client Ferrari World Agency TBWA\Raad Executive creative director Milos Ilic Creative director Saadi Alkouatli Associate creative director Cindy Hammel Copywriter Cindy Hammel Art director Amritraj Gupta Agency producer Rouba Asmar Production company City Films Director Xavier Mairesse
Y&R Dubai named agency and network of the year
Y&R Dubai has been named both agency and network of the year at the Dubai Lynx. The agency, whose tally of awards included the grand prix in both print and design (pictured), pipped FP7/BAH to the title, although the Bahrain ad agency was interestingly named media agency of the year on the back of its [...]
TBWA\Raad bags Dubai Shopping Festival brief
TBWA\Raad has won Dubai Shopping Festival’s (DSF) advertising account following a competitive pitch. The festival, which is organised annually by the Dubai Events and Promotions Establishment, had previously worked with multiple agencies but was looking for a lead agency to create the main body of work for next year’s event, which will take place between [...]
