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Lineveldt returns as ECD of TBWA\Raad

Lineveldt returns as ECD of TBWA\Raad

Marc Lineveldt has officially taken over as executive creative director of TBWA\Raad. Lineveldt, who returns to the region after almost three years in the US, takes on the position left vacant by the departure of Martin Lever last summer. During the interim period the role of ECD had been handled by Nirmal Diwadkar, the agency’s […]

Agency heads sign and ratify IAA pitch code

Agency heads sign and ratify IAA pitch code

Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]

D&AD recognises handful of regional agencies

D&AD recognises handful of regional agencies

A handful of regional agencies have made a mark at this year’s D&AD Awards. TBWA\Raad, Y&R Dubai and Memac Ogilvy Dubai have all received ‘In Book’ accolades, although at the time of going to press no Middle East agency had received nominations in any category. Y&R Dubai’s ‘Pelicans’ will be included in the 50th D&AD […]

TBWA\Raad enters the Tunisian market

TBWA\Raad enters the Tunisian market

TBWA\Raad has expanded into the Tunisian market via an alliance with independent agency Point Carré. The signing of an affiliation agreement between the two agencies has led to the creation of TBWA\Point Carré, with the new entity becoming the 15th office in the TBWA network across the Middle East and North Africa. The alliance will […]

Mindshare named media agency and network of the year

Mindshare named media agency and network of the year

Mindshare was named both media agency of the year and media network of the year at the MENA Cristal Festival in Lebanon last night. At a packed awards ceremony at the Intercontinental hotel in Mzaar, the media agency (pictured above) picked up the two titles thanks to one Cristal and a raft of silvers and […]

Dubai Shopping Festival – The Best of Times

Dubai Shopping Festival – The Best of Times

This year’s campaign for Dubai Shopping Festival (DSF) is called ‘The Best of Times’ and is Dubai’s invitation to the world to come and celebrate life. Next year’s DSF begins on 3 January and runs for a month. Project The best of Times Client DEPE – Dubai Shopping Festival 2013 Creative agency TBWA\Raad Executive creative […]

Steadman takes over as head of TBWA\Raad’s Digital Arts

Steadman takes over as head of TBWA\Raad’s Digital Arts

Major Steadman has taken over as the head of TBWA\Raad’s Digital Arts Network following the departure of Preethi Mariappan. Steadman, who was previously digital director at Saatchi & Saatchi Dubai and moved to the emirate in 1999, will oversee a team responsible for creating, building and implementing all digital offerings across the TBWA\Raad group. “Steadman’s […]

Abu Dhabi Film Festival – City of Light

Abu Dhabi Film Festival – City of Light

TBWA\Raad’s campaign for this year’s Abu Dhabi Film Festival had two objectives. One, to dramatise ADFF’s role as a people’s festival, a real celebration for real film lovers. Two, to introduce the ‘Iris’, a brand icon that it is hoped will, over time, become synonymous with ADFF. The agency chose light to symbolise Abu Dhabi’s […]

TBWA\Raad wins its first ever Cannes gold

TBWA\Raad wins its first ever Cannes gold

TBWA\Raad has won its first ever gold at Cannes on a night when the region took home another seven Lions. With the winners in media, mobile, creative effectiveness and outdoor announced last night, TBWA\Raad (pictured) walked off with gold and silver in the mobile category for its Red Tomato Pizza fridge magnet, as well as […]

Modest showing in cyber, design and radio shortlists

Modest showing in cyber, design and radio shortlists

The design, cyber and radio shortlists have been released at Cannes, with the region picking up only a handful of nominations across the three categories. In cyber, only TBWA\Raad is shortlisted for its Red Tomato Pizza fridge magnet, whilst in radio Memac Ogilvy Dubai has made the cut twice thanks to its ‘Rescue radio’ spots […]