Sophia Kenvold is head of social at TBWA/Raad Social media is not a box to be ticked, a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service and the entire company. Unfortunately many don’t see it that way, which is why the networks have become […]
By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]
Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of Warwick, UK Position: Strategic planner intern, TBWA\Raad The advertising industry is at a crossroads today more than ever. Advertising, marketing and PR, […]
Memac Ogilvy Dubai has won two more gold Lions at Cannes. The agency landed both for Ikea Saudi Arabia’s ‘It’s that affordable’ in the outdoor category last night, adding to the gold and silver it won for the same campaign the night before. Memac Ogilvy Doha also landed bronze in the design category for its work […]
Walid Kanaan has been named chief creative officer of TBWA\Raad. Previously chief creative officer at Impact BBDO across the Levant and Saudi Arabia, Kanaan will lead TBWA\Raad’s creative teams throughout the region and will be based principally in Beirut and Dubai. The appointment forms part of the agency’s wider transformation and represents a bid by […]
Both parties must state the values they commit to in the future relationship, says TBWA\Raad’s Jennifer Fischer.
Global president and CEO Troy Ruhanen identifies DAN, healthcare as thrust areas in region; Raad spells mandate to maintain UAE growth, expand in KSA, Qatar and Egypt.
Impact BBDO, Leo Burnett and TBWA\Raad in the fray for regional creative duties. Pay TV and entertainment distribution platform OSN is currently holding a pitch for its regional creative duties. The agencies in the fray are Impact BBDO, Leo Burnett and TBWA\Raad. The pitch comes ahead of the ICC Cricket World Cup and the Oscars […]
The light painting initiative was conceptualised by TBWA\Raad. Infiniti Middle East created what is billed as the first light painting show using cars, during Dubai Tourism and Commerce Marketing’s second annual Dubai Motor Festival at Meydan Racecourse, this November. The activity was conceptualised by TBWA\Raad. The objective was to create attention for the Infiniti QX70S […]
Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]