Both parties must state the values they commit to in the future relationship, says TBWA\Raad’s Jennifer Fischer.
Global president and CEO Troy Ruhanen identifies DAN, healthcare as thrust areas in region; Raad spells mandate to maintain UAE growth, expand in KSA, Qatar and Egypt.
Impact BBDO, Leo Burnett and TBWA\Raad in the fray for regional creative duties. Pay TV and entertainment distribution platform OSN is currently holding a pitch for its regional creative duties. The agencies in the fray are Impact BBDO, Leo Burnett and TBWA\Raad. The pitch comes ahead of the ICC Cricket World Cup and the Oscars […]
The light painting initiative was conceptualised by TBWA\Raad. Infiniti Middle East created what is billed as the first light painting show using cars, during Dubai Tourism and Commerce Marketing’s second annual Dubai Motor Festival at Meydan Racecourse, this November. The activity was conceptualised by TBWA\Raad. The objective was to create attention for the Infiniti QX70S […]
Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]
Rohan Young has taken over as executive creative director of TBWA\Raad Dubai. He fills the position originally destined for Marc Lineveldt, who was to return to the region from the US after almost three years at Fitzgerald & Co in Atlanta. However, Lineveldt never completed the move due to what are believed to be personal […]
Marc Lineveldt has officially taken over as executive creative director of TBWA\Raad. Lineveldt, who returns to the region after almost three years in the US, takes on the position left vacant by the departure of Martin Lever last summer. During the interim period the role of ECD had been handled by Nirmal Diwadkar, the agency’s […]
Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]
A handful of regional agencies have made a mark at this year’s D&AD Awards. TBWA\Raad, Y&R Dubai and Memac Ogilvy Dubai have all received ‘In Book’ accolades, although at the time of going to press no Middle East agency had received nominations in any category. Y&R Dubai’s ‘Pelicans’ will be included in the 50th D&AD […]
TBWA\Raad has expanded into the Tunisian market via an alliance with independent agency Point Carré. The signing of an affiliation agreement between the two agencies has led to the creation of TBWA\Point Carré, with the new entity becoming the 15th office in the TBWA network across the Middle East and North Africa. The alliance will […]