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BBDO lead Loeries ranking, while region picks up D&AD Pencils

BBDO lead Loeries ranking, while region picks up D&AD Pencils

Regional ad agencies have ranked highly at The Loeries and picked up D&AD Impact Pencils. South African awards show The Loeries has released its official rankings, and Impact BBDO Dubai is the top agency. It is followed by South Africa’s Ogilvy Johannesburg (which held the top spot last year), Hunt Lascaris Johannesburg and Native VML. […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Where are the female leaders?

Where are the female leaders?

How did the regional and international advertising industry react to Saatchi & Saatchi chairman Kevin Roberts’ strong words on gender diversity, asks Austyn Allison The ad industry around the world and in the Middle East has been reacting to the controversial remarks on gender diversity that led to the resignation of Saatchi & Saatchi’s executive chairman […]

Infiniti Middle East composes 'Chromatic' with car sounds

Infiniti Middle East composes ‘Chromatic’ with car sounds

Track and video were conceptualised with TBWA\Raad; will be distributed by Universal Music.