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Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai

Searing heat and sacred celebrations: a marketer’s guide to summer in Dubai

  By Puja Pannum, MD MENA Blis From religious festivals to temperatures of 49°C and one of the world’s highest concentrations of malls, summertime in Dubai has plenty of quirks for international marketers to get their heads around. But for anyone who’s wondering whether their strategies are sufficiently summery, look no further – we’ve put together this […]