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Amsterdam's Nomads opens Dubai office

Amsterdam’s Nomads opens Dubai office

Amsterdam-based agency Nomads is to open an office in Dubai just two months after its creation. The agency, formed by management from StrawberryFrog Amsterdam and MediaCatalyst, has Emirates as one of its founding clients. Its new office will be located in Dubai Media City and will provide strategic and creative support to Emirates, as well […]

Nomads takes over Emirates’ ad brief

Nomads takes over Emirates’ ad brief

StrawberryFrog is no longer the lead agency on Emirates’ global advertising account following the dissolution of the relationship between Scott Goodson and Hans Howarth. The account will now be handled by Nomads, a new agency formed by the management of StrawberryFrog Amsterdam and MediaCatalyst, which launched last month with the global Emirates ad account among […]

Emirates rolls out new global campaign

Emirates rolls out new global campaign

Emirates is rolling out a new campaign that seeks to showcase the lighter side of language. Called ‘Share a Smile’, the airline has created 29 videos in 14 languages featuring members of its cabin crew expressing “quirky and unusual expressions and greetings from around the world”. Created by StrawberryFrog, the work is the latest in […]

What do you stand for? What are you against?

What do you stand for? What are you against?

Scott Goodson is the New York City-based founder and chairman of StrawberryFrog “It’s pretty much understood that successful brands need to stand for something. People and companies which stand for an idea can spark mass universal movements and inspire fans and followers. Which is why it has become fairly common for companies to issue what […]

Emirates calls review of UK advertising account

Emirates calls review of UK advertising account

Emirates has kicked off a pitch for its estimated $15 million UK advertising account. The airline has issued an RFI to agencies and is currently compiling a longlist of shops to pitch for the business. One source suggested that the airline is looking to integrate its above- and below-the-line UK activity into one agency and […]

Welcome to the age of movement marketing

Welcome to the age of movement marketing

Brands must look beyond their products and stand for something, argues Scott Goodson, the author of Uprising and the founder and global chairman of StrawberryFrog, the agency behind Emirates’ new global ad campaign “How do the world’s premier brands keep their edge today and maintain vitality and relevance at a time when marketing is going […]

Emirates launches new global brand platform

Emirates launches new global brand platform

Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”. Themed ‘Hello Tomorrow’, the Dubai-based carrier will roll out an integrated marketing campaign on 2 April as part of its bid to position the airline […]

Emirates – A380

Emirates – A380

Anyone wondering what StrawberryFrog’s first TV commercial for Emirates would look like following its winning of the prized account last year, well, here’s your answer. The ad is not part of the new brand campaign that is due to be rolled out later this year.

Downtown Dubai – The Centre of Now

Downtown Dubai – The Centre of Now

Indie outfit StrawberryFrog has released its first work for Emaar’s Downtown Dubai since winning the account in September. The work, which features the tagline ‘The Centre of Now’, is running in local and international publications. StrawberryFrog’s New York office beat Saatchi & Saatchi and Y&R to win the account. Project The Centre of Now Client […]

StrawberryFrog leaps into Dubai market

StrawberryFrog leaps into Dubai market

Independent agency StrawberryFrog is in the process of establishing a presence in Dubai after securing the advertising briefs for Emirates Airline and Emaar’s Downtown Dubai. Scott Goodson, the agency’s founder and CEO, said Vanessa Dolan, formerly senior account director at StrawberryFrog Amsterdam, would lead the new team. Dolan will be supported by a number of […]