All Entries Tagged With: "StrawberryFrog"
Emirates rolls out new global campaign
Emirates is rolling out a new campaign that seeks to showcase the lighter side of language. Called ‘Share a Smile’, the airline has created 29 videos in 14 languages featuring members of its cabin crew expressing “quirky and unusual expressions and greetings from around the world”. Created by StrawberryFrog, the work is the latest in [...]
What do you stand for? What are you against?
Scott Goodson is the New York City-based founder and chairman of StrawberryFrog “It’s pretty much understood that successful brands need to stand for something. People and companies which stand for an idea can spark mass universal movements and inspire fans and followers. Which is why it has become fairly common for companies to issue what [...]
Emirates calls review of UK advertising account
Emirates has kicked off a pitch for its estimated $15 million UK advertising account. The airline has issued an RFI to agencies and is currently compiling a longlist of shops to pitch for the business. One source suggested that the airline is looking to integrate its above- and below-the-line UK activity into one agency and [...]
Welcome to the age of movement marketing
Brands must look beyond their products and stand for something, argues Scott Goodson, the author of Uprising and the founder and global chairman of StrawberryFrog, the agency behind Emirates’ new global ad campaign “How do the world’s premier brands keep their edge today and maintain vitality and relevance at a time when marketing is going [...]
Emirates launches new global brand platform
Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”. Themed ‘Hello Tomorrow’, the Dubai-based carrier will roll out an integrated marketing campaign on 2 April as part of its bid to position the airline [...]
Emirates – A380
Anyone wondering what StrawberryFrog’s first TV commercial for Emirates would look like following its winning of the prized account last year, well, here’s your answer. The ad is not part of the new brand campaign that is due to be rolled out later this year.
Downtown Dubai – The Centre of Now
Indie outfit StrawberryFrog has released its first work for Emaar’s Downtown Dubai since winning the account in September. The work, which features the tagline ‘The Centre of Now’, is running in local and international publications. StrawberryFrog’s New York office beat Saatchi & Saatchi and Y&R to win the account. Project The Centre of Now Client [...]
StrawberryFrog leaps into Dubai market
Independent agency StrawberryFrog is in the process of establishing a presence in Dubai after securing the advertising briefs for Emirates Airline and Emaar’s Downtown Dubai. Scott Goodson, the agency’s founder and CEO, said Vanessa Dolan, formerly senior account director at StrawberryFrog Amsterdam, would lead the new team. Dolan will be supported by a number of [...]
StrawberryFrog wins Downtown Dubai brief
StrawberryFrog has won the global creative account for Emaar Properties’ Downtown Dubai following a competitive pitch against Saatchi & Saatchi and Y&R. The appointment comes less than two months after the Amsterdam office of StrawberryFrog won the global Emirates Airline account. Robert Booth, chief executive officer of Emaar North America, who oversaw the appointment, said: [...]
StrawberryFrog Amsterdam wins Emirates’ global ad acount
StrawberryFrog Amsterdam has won Emirates Airline’s $260 million global advertising account following a drawn out competitive pitch that began last June. The agency will be responsible for developing and rolling out a new brand platform for Emirates across 80 markets, as the national airline for Dubai looks to become one of the world’s most recognised [...]
