Zee Entertainment CEO Mukund Cairae tells Austyn Allison about the network’s foray into radio in the UAE. On 30 January, if your radio was tuned to 106.2 in the UAE you would have been among the first to hear Big FM. Until 15 December it was home to another Hindi-language station, Hum, but since then […]
Active’s Louay al-Samarrai explains why his agency has finally decided to settle down with a permanent partner With the advent of social and digital media and data-driven everything, it’s become even more trendy for independent agencies to not only evolve their service offerings to survive and compete, but to also remain open to the advances […]
There are only a handful of clients both willing and able to make brave advertising; but agencies don’t want to say it, writes Memac Ogilvy & Mather Dubai’s CSO.