All Entries Tagged With: "STC"
JWT and Leo Burnett retain STC account
JWT and Leo Burnett have retained Saudi Telecom’s advertising business following a review process that lasted the best part of a year. The agencies’ Saudi operations will oversee the accounts, with Leo Burnett’s remit covering corporate communications, home, enterprise and wholesale. JWT will handle the company’s mobile operations. The Saudi Telecom (STC) account had been [...]
Seven agencies fight it out for STC’s products and services brief
Seven agencies have been invited to pitch for the advertising business of Saudi Telecom’s products and services portfolio. Leo Burnett, Y&R, JWT, Memac Ogilvy, Grey, Saatchi & Saatchi and Jeddah-based 3-Points Advertising are all involved in the pitch. As reported previously in Campaign, Saudi Telecom (STC) called a review of its creative and media accounts in [...]
Starcom retains Saudi Telecom media account
Starcom has retained Saudi Telecom’s media planning and buying account following a review of the marketing business of the region’s most important pan-Arab advertiser. Saudi Telecom (STC) called a review of its media and creative advertising accounts earlier this year, with a decision yet to be made regarding the advertising side of the business. JWT [...]
