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UM wins STC media account

UM wins STC media account

Media agency UM Mena has won media duties for Saudi Telecom Company, the region’s biggest advertiser. It took the account from Publicis Media’s Starcom, which had held it since 2002. From January to November last year, STC’s recorded spend was $208m on pan-Arab channels and $42m in Saudi Arabia, according to Ipsos figures published in the […]

SMG retains Saudi Telecom media brief

SMG retains Saudi Telecom media brief

Starcom MediaVest Group has retained the media buying and planning account for Saudi Telecom (STC) following a multi-agency pitch. The group will continue to spearhead traditional media strategies for STC as well as digital solutions. Starcom MediaVest Group (SMG) previously retained the account in 2010. “This win serves as a true testament to our longstanding […]

JWT and Leo Burnett retain STC account

JWT and Leo Burnett retain STC account

JWT and Leo Burnett have retained Saudi Telecom’s advertising business following a review process that lasted the best part of a year. The agencies’ Saudi operations will oversee the accounts, with Leo Burnett’s remit covering corporate communications, home, enterprise and wholesale. JWT will handle the company’s mobile operations. The Saudi Telecom (STC) account had been […]

Seven agencies fight it out for STC's products and services brief

Seven agencies fight it out for STC’s products and services brief

Seven agencies have been invited to pitch for the advertising business of Saudi Telecom’s products and services portfolio. Leo Burnett, Y&R, JWT, Memac Ogilvy, Grey, Saatchi & Saatchi and Jeddah-based 3-Points Advertising are all involved in the pitch. As reported previously in Campaign, Saudi Telecom (STC) called a review of its creative and media accounts in […]

Starcom retains Saudi Telecom media account

Starcom has retained Saudi Telecom’s media planning and buying account following a review of the marketing business of the region’s most important pan-Arab advertiser. Saudi Telecom (STC) called a review of its media and creative advertising accounts earlier this year, with a decision yet to be made regarding the advertising side of the business. JWT […]