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Philips Lighting grows digital marketing activities in the Middle East (SPONSORED)

Philips Lighting grows digital marketing activities in the Middle East (SPONSORED)

SPONSORED CONTENT Philips Lighting is putting social and digital at the core of its lighting business in the Middle East. In 2016, the company started building a regional standalone digital/social infrastructure. The world leader in lighting collaborated with Dubai Municipality last year to launch the world’s most efficient lamp in the world in stores across […]

SPONSORED: How an international collaboration helped launch a flightless bird

SPONSORED: How an international collaboration helped launch a flightless bird

SPONSORED CONTENT Samsung’s Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London. Samsung, the South Korean tech giant, landed seven Lions at Cannes for the campaign that features an ostrich learning to fly after accidentally donning a Samsung VR headset […]